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Are you looking for ways to improve your SEO content writing skills? If so, you’re in luck. In this article, we will discuss some of the best SEO content writing tools and techniques for writing better and ranking higher. So without further ado, let’s get started!

What SEO content writing tools can do for you

It seems simple enough to write effective content that appeals to your audience. However, a lot goes into making sure that your target audience can actually find and read the written material you spend so much time developing. In the end, SEO matters at least as much as the actual quality of what you write.

To be truly effective, digital marketing teams need to use data to make decisions about what goes into the content. Without looking at the numbers that dictate your audience’s interests, how do you intend to identify the best keywords, include the right information, and determine the ideal word count that will get your content climbing up search engine result rankings? And that’s before we even talk about URL and meta-tag optimization.

But you don’t need to deal with all of this manually. With SEO content software, the vast majority of this kind of optimization activity can be automated so that you can save time and focus on the writing itself.

The benefits of using content writing tools

So, if SEO content writing tools exist to make your life simpler and remove manual work from the development process, how specifically does it do so?

As we’ve already mentioned, this kind of solution streamlines the process by which you identify relevant keywords. In addition, with guidance related to the length of your content and the headings that you should use. An SEO content writer tool can also check the grammar and spelling of your work to ensure its readability. Your solution can even guide your writing based on the knowledge level of your chosen audience.

Used correctly, these SEO tools for content writing provide clear guidelines for your writing with prompts that help define the intent and core purpose of your writing. Finally, the tool can even provide input on the number and types of images that you select so that when you publish an article, it is engaging on both a written and visual level.

At the end of the day, SEO content writing tools exist to make it easier for you to create high-quality content suited to your specific audience. By using it at the writing stages of the process, you’ll save time and improve the overall quality of your material.

When to take advantage of your content tool

Just because your solution can help with the development of more engaging content doesn’t mean it will if you don’t use it effectively. That means understanding exactly what steps of the writing process it can help with and how.

Picking a subject and keywords

By determining what topics interest your customers as well as the keywords they search, you can narrow the focus of your content and be far more confident that it will appeal to those intend to read it. Your SEO content tool can determine what your articles should focus on by predicting traffic related to certain subjects and keywords.

Streamlining research

Obviously, you can’t write on a given topic without researching it thoroughly and understanding what your competitors have to say about it. Content Writing Software automates and expedites this stage so that you don’t have to spend hours finding the right information.

Developing an outline

If you want to avoid numerous iterations and make sure that your content comes out in the way you expect, you’ll need to build and share a detailed outline. This should include the desired headings and keywords, both of which your tool for content writing can identify more efficiently than a manual search.

Understanding your competitor’s approach

All of this preparation remains dependent on effectively interpreting the ways in which the industry handles the topic you plan to cover. More specifically, by reviewing the content published by your competitors, you can find ways to deliver a superior product designed specifically to out-compete them. The best content writing software can assess the competition so that you can get a leg up on others within your market.

Improve your content writing

Of course, all of this work builds to the point at which you actually put pen to page (or, more likely, fingers to keyboard) and actually write your content. The right tool ensures that your work comes out grammatically correct and correctly spelled while some even allow for narration or AI-powered support.

Review and refine

Once you have the first draft in place, it’s time for others to read through it and provide feedback. This ranges from checking sentence structure and word choice to overall readability. Website content tools such as Grammarly can perform the sort of in-depth review you’ll need to truly optimize your writing.

Avoiding plagiarism

While content should almost always be created from the ground up, it’s surprisingly easy to overlap with existing content that covers similar topics in a similar format. That means that you need to know that your article remains distinct enough to avoid any accusations of copying other work, though this requires a great deal of time and awareness. Instead, many tools for article writing come with the capability to perform these checks in order to further streamline your process.

Proper optimization

As we’ve already discussed, you’ll need to do more than write a good article to get noticed. Every page and piece of content needs to be created with its audience in mind, which goes for both their interests and the way they search for the topic on which you’ve chosen to focus. An SEO content writing tool will suggest or even directly add the words and phrases that search engines pick up on to answer queries.

Making your content readable

Once you’ve cleaned up your writing and embedded relevant keywords and information that will get it noticed, you’ll need to take into account how well it reads. Working within the constraints needed to ensure success after publication can result in twisted sentence structure and convoluted delivery. Certain SEO writing software can identify awkward segments and suggest ways to improve them.

Launching and utilizing content

When you have your new article properly formed to fulfill your goals and meet the expectations of your audience, it’s time to publish it on your preferred channel. But even once this takes place, the world doesn’t end. You’ll want to continue engaging your customers even once they’ve finished an individual article by sending them to new pages, meaning that you’ll likely want Content Writing software that enables the efficient publication and the use of hyperlinks.

Tracking search engine results ranking

So, your content has made it to the end of the process and now lives on your website. How do you know if you’ve hit your target or need to adjust your approach in the future? You’ll need to review the results of the publication to see how many people are viewing the page. To do so, use content writing tools for SEO to keep track of how well your content performs on search engines as well as more basic elements such as loading speed.

Best free and paid tools for SEO writing optimization

Now, let’s look at the actual options you have to choose from when looking for an SEO writing assistant. While we are often asked to describe the top ten tools for SEO, providing an answer has always proven difficult, largely because there are so many potentially impactful solutions that you could choose. So, we’re going to go through our favorites, starting with comprehensive tools, both free and paid, before getting into more focused options.

SEOwind

SEOwind SEO content writing tool
Source: SEOwind

Summary:

SEOwind is a tool that helps you create SEO content briefs in minutes rather than hours. That way you can create content that has a much better chance of ranking higher on Google and boosting your organic traffic. 

Features and key strengths:

SEOwind is a content writing tool that lets you create articles that drive traffic. With SEOwind, you just type in your keyword, then kick back and relax while the tool does all the heavy lifting. The tool analyzes the data and provides you with everything you need to create an SEO-optimized brief in one application. 

You’ll get top SERPs results, their outlines, the keywords they rank for, Quora and People Also Ask questions, and topics to cover with additional context all in one place.

On top of all of that, SEOwind includes AI to help you even more.

The tool provides you with a tested blueprint to work with, so your process becomes a lot faster and more efficient.

Pricing plan:

SEOwind is a free content writing tool. However, there are paid versions if you want to get more comprehensive data and scale your content creation even more.

Yoast SEO

yoast SEO
Source: Yoast SEO

Summary:

Yoast SEO is a cloud-based WordPress plug-in that provides checklist-like guidelines for search engine optimization as well as a variety of writing processor features.

Features and key strengths:

Yoast SEO is one of the most common content SEO tools out there. A content optimization tool allows users to further refine their content based on a targeted keyword. It is also one of the most flexible tools out there, with a wide variety of features that guide intuitive SEO practices. In keeping with this theme of flexibility, Yoast SEO’s nature as a cloud service ensures easy and flexible access so that publication and adjustments can take place whenever needed.

Pricing plan:

This solution can be a free content writing tool if you’re happy with the basic version. You can also pay €99 per month to access the premium version.

BuzzSumo

BuzzSumo
Source: BuzzSumo

Summary:

This analytical tool focuses on identifying the best-performing content across different platforms and topics. With BuzzSumo, you can more clearly discern what will perform well.

Features and key strengths:

By enabling searches of particular websites, subject matter, and keywords, this content SEO tool makes it easier to draw critical information from your competitors and the industry at large. BuzzSumo also allows for searches by an author so that you’re always fully aware of who is posting what. With an advanced search tool such as this, you’ll never have to make assumptions about the best topic to write on or how you match up against your competition in terms of content quality and performance.

Pricing plan:

Like Yoast SEO, BuzzSumo can deliver content writing tools free of charge. However paid plans that start from €99 a month provide access to unlimited searches, additional users, and more.

Answer the Public

Answer the Public
Source: Answer the Public

Summary:

While other solutions emphasize broad searching power or flexibility, Answer the Public searches for questions asked by users on Google that relate to your keyword.

Features and key strengths:

In response to Snippets, one of Google’s latest additions, this content writing tool is built around a keyword search function through which a user can gain additional insight into how to write content to gain more visibility. As Snippets place potential query responses at the top of the page, they represent a powerful opportunity to drive traffic to your content. Answer the Public creates a detailed visualization of the questions people ask using your keyword, which allows you to chart a path to consistent inclusion in the Snippets and greater prominence for your content.

Pricing plan:

Answer the Public includes a free SEO writing tool option with three searches per day. A €99 monthly plan unlocks limitless searches, automated alerts, and additional analysis options.

SEMrush Writing Assistant 

SEMrush Writing Assistant 
Source: SEMrush Writing Assistant

Summary:

One of the most popular SEO content tools out there, SEMrush offers a comprehensive package of functionality including a keyword search, writing analysis, and more.

Features and key strengths:

With SEMrush, you gain numerous content writer tools that make site auditing substantially easier. Analyze backlinks, research keywords, and track traffic. Of particular interest is the Writing Assistant, which is an SEO writer tool that reviews your writing in terms of SEO, readability, originality, and tone. Altogether, this means complete awareness of the activity on your website and how well you have tailored your content to the interests of your intended audience. With SEmrush, you combine flexibility with more specialized functionalities.

Pricing plan:

As with other free SEO writing tools, SEMrush offers certain features for free. But full access to the SEMrush platform starts with a €120 monthly fee. More expensive plans allow for a larger number of simultaneous projects.

SurferSEO

SurferSEO
Source: SurferSEO

Summary: SurferSEO is an SEO content writing software that reviews high-ranking pages for your keyword to create a guide for developing your own competitive articles.

Features and key strengths: This solution emphasizes content outlining and editing. By reviewing the content that ranks highest for a specific topic, this SEO content writer software determines exactly how to format your article, what keywords to include, the ideal word count, and the kinds of headings and images to include in order to optimize your content. And, once the finished product is published, SurferSEO assists with auditing your website so that you can adjust your existing content and continually outcompete your rivals.

Pricing plan: As a free SEO writing assistant, SurferSEO allows you to track and optimize a limited number of websites. Its paid options start at €59 a month and expand the number of websites you can support and the frequency of insights.

Frase

Frase
Source: Frase

Summary: Similar to SurferSEO, Frase helps to develop content that will rank well for a specified topic. Machine learning and AI support this content-writing software.

Features and key strengths: Frase enables thorough research and review as part of developing detailed briefs and outlines that will produce impactful content fit to your audience’s interests. The solution allows you to enter a primary keyword to find related words and phrases that will ensure that your own articles will achieve high rankings in search engine results. Machine learning and an AI copywriting function serve as the backbone of the Fuse SEO article writing tool, which delivers flexibility and streamlines processes as a result.

Pricing plan: There is no free SEO writing assistant with Frase, but the paid plans are cheaper than its competitors. They start at €20 monthly and the additional budget unlocks support for a larger number of articles.

Copy.ai

copy.ai
Source: Copy.ai

Summary:

Copy.ai is another tool for content writers that uses AI to assist with content development, although it specializes in shorter written material.

Features and key strengths:

This is arguably the best content writing tool for ads, social media posts, headings and meta descriptions for website pages, and product descriptions. With its AI-driven support tool, Copy.ai generates recommendations for content of all sorts, though it’s best when focused on the short-form content mentioned above. However, the solution can still be applied to blogs and articles, in which its more than 90 copywriting tools can help to properly optimize written material for your target audience.

Pricing plan:

Copy.ai delivers a great deal of value as a free SEO writing assistant, with unlimited projects covered. The paid version costs €50 monthly and expands support to allow more users and additional blog support.

Clearscope

Clearscope
Source: Clearscope

Summary:

Clearscope is another SEO article writing tool that utilizes AI to review the core optimization elements of your project

Features and key strengths:

This option provides some more power behind the technology than others such as SurferSEO, Frase, and Copy.ai. In addition, Clearscope is simple to use and promotes a strong user experience, meaning that anybody can get comfortable with its tools and features quickly regardless of their experience with similar systems or lack thereof. Once you enter a keyword into the solution, it will review the highest-ranking articles, from which it will derive a summary of word choice and optimization goals present in those pieces for you to emulate.

Pricing plan:

The increase in power and ease-of-use comes with a higher price point and a lack of free online content-writing tools. The payment options start from €31 per month, with the more expensive options increasing the width of competitor reviews.

MarketMuse

Source: MarketMuse

Summary:

While many SEO content writing tools rely on AI, MarketMuse distinguishes itself from the pack by focusing its analysis on ROI predictions.

Features and key strengths:

An automated content inventory and planning solution ensures that MarketMuse selects the best opportunities for new content in terms of how impactful your publications will prove. The solution produces AI-generated briefs that accelerate the writing process while MarketMuse’s industry-leading topic models provide greater insight into the performance of your competitors. All the while, the solution calculates an expected ROI so that any publication is approached with total clarity as to the value it provides. With these data sets, you’ll never need to guess about lacking the information needed for decision-making.

Pricing plan:

MarketMuse offers a basic package that delivers content writing software free of charge, though as in other cases, the greater the investment, the more features you can enjoy. The paid version is quite expensive at €7200 per year or €600 a month.

Paraphrasing tools

Not every SEO content tool is so broad. Some instead focus on a single area of focus and excel at a more limited selection of functions. We’ll start with some of the solutions we believe to be the best content-writing tools.

Paraphrasingtool.ai

Paraphrasingtool.ai
Source: Paraphrasingtool.ai

Summary:

Here we have a comprehensive writing tool that uses AI and machine learning to improve your writing and ensure that it remains unique.

Features and key strengths:

Paraphrasingtool.ai offers tools for paraphrasing, summarizing, plagiarism review, and grammar as well as a content generator. AI and advanced machine learning contribute to the creation of written assets that are similar to those written by humans.

Pricing plan:

Paraphrasingtool.ai is a completely free SEO writing assistant, meaning that the barrier to accessing its benefits is very low.

QuilBot

Summary: An AI-based writing support solution, QuilBot can be incorporated easily into your existing systems in order to easily introduce tools for content review.

Features and key strengths: A customization setting sets Quilbot apart from other writing-focused tools. Using this setting, you can determine exactly how much you want the paraphrasing tool to alter your word choice. In addition, the platform offers an AI co-writer, grammar checker, plagiarism checker, summarizer, and quote generator to flesh out your articles.

Pricing plan: The base version of Quilbot is entirely free. A premium offer costs €10 per month and expands the potency of the solutions’ various tools.

Paraphraser.io

Paraphraser.io
Source: Paraphraser.io

Summary:

The Paraphraser.io web tool is more focused than many other SEO writing tools. Used properly, it ensures that you can apply different writing styles to suit your goals.

Features and key strengths:

With support for 17 different languages, this solution can free your business from reliance on English translations and assist with SEO writing practices for more localized audiences.

Pricing plan:

Paraphrasier.io is yet another solution that comes in both free and paid versions, the difference being the number of words that they can paraphrase.

SEO-focused tools

Next, let’s take a look at the products that have narrowed their focus to the SEO sphere.

Ahrefs keyword explorer

Ahrefs keyword explorer
Source: Ahrefs keyword explorer

Summary:

With potent keyword research functionality, Ahrefs takes SEO activities to the next level so that your content will climb the rankings.

Features and key strengths:

When you enter a keyword into Ahrefs, you’ll receive a collection of secondary keywords, but this only represents the beginning. The tool also analyzes keyword difficulty, global query volume, and localized metrics for performance. As a result, users will have a leg up when choosing keywords around which to build their content.

Pricing plan:

While Ahrefs does offer a free package, the Keyword Explorer requires monthly payments starting at €99.

Google Search Console

Google Search Console
Source: Google Search Console

Summary:

Google has created its own tool to help users create content that is better positioned to climb the rankings in its search results.

Features and key strengths:

Beyond simply monitoring your website’s position in Google search results, Google Search Console also tracks performance metrics such as load time and click numbers

Pricing plan:

The Google Search Console is one of the free content writer tools available to everyone.

Google Keyword Planner

Google Keyword Planner
Source: Google Keyword Planner

Summary:

Just like with the Search Console, Google has built its own keyword research tool for digital marketers to determine the most effective keywords to utilize.

Features and key strengths:

This solution generates keywords related to your primary phrase as well as their search volume and recent trends to predict how much traffic a new article on the topic would generate.

Pricing plan:

Once again, Google has made its tool entirely free for use.

WordStream

WordStream
Source: WordStream

Summary:

Sometimes less is more. WordStream simplifies the Google Keyword Planner to provide a more limited but streamlined experience.

Features and key strengths:

Ease-of-use is the name of the game here. Type in a keyword, select your industry and region, and click the big orange button. WordStream will then generate a list of related keywords and their search volumes on both Google and Bing.

Pricing plan:

WordStream is entirely free to use.

Ubersuggest

Ubersuggest
Source: Ubersuggest

Summary:

Ubersuggest analyzes new keywords based on predicted performance.

Features and key strengths:

This tool’s design focuses on making its use as simple as possible. Searching keywords of interest produces monthly search numbers, keyword difficulty, paid difficulty, and cost per click. In addition, Ubersuggest boasts a service that predicts the potential for any piece of content to reach the first page of search engine results.

Pricing plan:

Without registering or paying anything, users can run three searches daily. Spending €12 monthly removes this limitation and unlocks features such as competitor analysis.

Viable alternatives

For more niche circumstances or needs, there are other options to explore. WordHero is a new AI writing tool that can create long-form content but operates at its best when working as an assistant for a human writer. Meanwhile, KWFinder generates more specific data such as how the SERP of a particular keyword as well as how its popularity has changed over time. And the Keyword Density Checker reviews articles to help writers avoid keyword stuffing.

SEO writing assistant tools

Finally, we’ll wrap up our list by looking at the best software for writing articles. These tools focus on improving your writing rather than optimizing the page.

Grammarly

grammarly
Source: Grammarly

Summary:

Grammarly hardly needs any introduction. It’s an incredibly popular writing assistant that can check and improve your spelling and grammar.

Features and key strengths:

As a Chrome extension, Grammarly avoids any limitations associated with a particular platform. It quickly and accurately reviews any submitted text for common errors as well as the risk of incidental plagiarism.

Pricing plan:

The free version of Grammarly will only check spelling and grammar while more advanced tools require a monthly subscription that costs €30.

Hemingway App

hemingway app
Source: Hemingway App

Summary:

If you want help writing in clear, concise sentences, the Hemingway App offers just such a review service as opposed to more basic spelling and grammar checking.

Features and key strengths:

With this tool, you’ll have an easier time shortening sentences while keeping your word choice and overall structure simpler. This makes it easier for non-native speakers to comprehend your content.

Pricing plan:

The Hemingway web application is entirely free. If you want to work offline and gain access to integrations that enable direct publication on WordPress and Medium, you can pay €20 for the desktop application.

Viable alternatives

Once again, there are always additional options to cover more specialized circumstances.

ProWritingAid functions as a cheaper version of Grammarly, in which AI will comb through your writing carefully to find spelling and grammar errors. To simply cover the plagiarism review, PaperRater and Copyscape represent excellent free services that specialize in this area.

For those articles that need to be translated, Ginger both performs grammar reviews and can translate your text into 40 different languages. Finally, Spellcheck Plus largely ignores your grammar in favor of checking spelling and helping to expand the vocabulary featured in your writing.