If you’re like most marketers, you know that high-quality content is essential for a successful SEO strategy. But what about the actual process of creating that content? It can be tough to know where to start, especially if you’re not sure what your audience is looking for. A content brief can help with that. In this blog post, we’ll show you how to create a content brief that will help your SEO efforts, and we’ll also provide a handy content brief generator to make things easier. Let’s get started!
Why Should You Use a Content Brief?
In a layperson’s language, we can understand a content brief as a document, which defines the tone, and fundamental structure and elucidates other requirements of a piece of content before it is sent to the writer. Hence, a tool that helps individuals and agencies define content expectations is a content brief generator. There are several veritable advantages of using a content brief, the first being quality improvement and saving precious time during the content creation process. In simple words, a good content brief makes the content execution process smoother and more efficient.
Needless to say, a content brief offers a lucid idea to the writers on what they should include in a write-up, leaving no room for guesswork and confusion.
Lesser Rewrites and Revisions
Content briefs enable the entire content team, from strategists to writers and editors to align the tasks, thereby preventing miscommunication. The better the communication, the lesser the chances of revisions and rewrites.
Without clear guidelines, back-and-forth revisions are unavoidable. As such, a content brief erases the tediousness of multiple rewrites and helps the content team with timely delivery.
No Missing Out on Critical Content
Another crucial benefit of opting for a content brief is that it serves as a checklist for the writer, editor, and so forth. By highlighting the subtopics, facts, and questions you want in your content, you can assist the writing team in seamlessly producing comprehensive writeups that search engines adore.
Now that we have touched upon the basics of the topic, if you want to know how to write a content brief, read ahead.
Six Important Aspects of Content Brief
There are specific foolproof rules to writing a top-notch content brief that will elevate your website goals in an unprecedented fashion. The key is to include the following aspects in your content brief.
1. Target Audience
Mentioning the target audience is an easy yet proven method to improve the efficiency of any content piece. As such, it is essential to mention the content audience in your content brief. Your target audience is the cohort your business aims to reach via the concerned content, and the audience has distinctive characteristics vis-a-vis age, geographic location, interests, professions, etc. Elaborating on the said factors and explaining to the writer the niche of the content is the first aspect of an excellent content brief. If you find it challenging to explain the nitty-gritty of your target audience, a content brief generator might help.
2. The tone of the Voice and Company Description
The second indispensable aspect of a content brief is the company description. You should provide the writer with a crisp overview of what your brand or company is about so they can understand and align the structure and mandates of the write-up they will prepare. The pointer is especially important if you are working with a writer for the first time. Likewise, you should acquaint the content team with your company’s overall tone so they can deliver the best results. The purpose of including ‘tone’ in a content brief is to help writers gauge the nuances of your brand so that they can prepare a write-up that fits into your brand and your business ethos.
3. High-quality Content Outline
A good-quality content outline can help writers take the content to a notch higher, ultimately facilitating your business goals. A content outline defines the structure of the write-up that your site requires and includes a list of the headings and sub-headings. The outline does have to be exhaustive or brutally rigid, but it is a feasible idea to mention what you consider an absolute necessity. At times, tools like a brief generator might also come in handy. It is noteworthy to mention that if you have something concrete in your mind, come with the title and Meta description yourself instead of outsourcing the same to the writer. In a nutshell, an outline in the content brief minimizes the rewrites and revisions for the content writer and ensures that you get timely delivery and uncompromised quality.
4. Keyword Suggestions
Long gone are the days when the repetition of the targetted keyword was all that was required to beat the Google algorithm. Nowadays, with the constant SEO alterations like the Panda Update, Helpful Content Update, etc., of Google, it is imperative to include suggested keywords in the content brief. Defining the subject of the blog or article coupled with the keywords are foundational aspects of a sound content brief.
5. Examples of the Content You Like
A good content brief does not end with a crisp outline or keyword suggestions; it should also include examples of resources that you like and would want the writer to emulate and take inspiration from. Opting for examples in a good brief helps writers and the entire content team grasp your expectations in HD and incorporate the same in the write-up. Consequently, you can also include resources you despise to give the writers a clue on what they should avoid.
6. The Required Content-Length
The last and most essential component of a good content brief is the desired length of the content. To begin with, lengthier writeups do not imply better quality or a higher SERP rank. Google wants your article to be relevant, organic, and cater to the needs of the user search intent. As such, the length of the content should be amenable to the aforesaid factors. If your clientele is looking for short content, a 2000-word article will be a major turn-off. Contrarily, if your target audience is aligned to long-form blogs, a crisp overview of the topic in 500 words will not suffice. Balance and awareness are the keys to determining the content length, and you should communicate the same to your writer via the content brief. If gauging out the length of the content seems too intimidating, then a tool like a content brief generator ought to help.
Now that we know how to write a content brief let’s understand how it can influence your site’s SEO.
Achieving A High Rank in Google Through SEO Content Brief
If preparing a good-quality content brief is not your cup of tea, AI-powered content brief generators can be helpful. You can generate the topic or search, edit your briefs, add style guides, and includes notes in the content brief with AI-powered software. Some of the other ways by which you can rank on Google with SEO content briefs are –
- An AI-driven content-generating tool will curate the optimal title and search term for the concerned writeup so that it can beat Google’s ever-changing algorithm.
- You can get the best keyword suggestions based on top-ranking pages and help your site gain organic traffic.
- It is also possible to optimize the content with keyword frequency recommendations, and AI-driven tools can update you on the necessary limit to get the best results.
- A content brief generator will also add and update the target keywords list and ensure that your writers are not including obsolete keywords unknowingly.
- Likewise, you can improve the SEO game with an SEO-based content brief as tools like tracking the content’s readability, word and character count, and optimization parameters.
- Besides, you can get grammatical and content structural suggestions to assist you to create high-quality content that performs well on search engine results pages.
- Likewise, recommendations on the ideal content length, paragraphs, sub-headings, and likewise are easy to devise with content brief-generating tools. Your business’s reputation and your writer’s efficiency increase with an SEO-based content brief.
Generate Content Outlines with AI and Topic Suggestions
Say goodbye to the overwhelming task of preparing a content title and Meta description for your content brief, as AI-powered tools are here to the rescue. However, it would not be erroneous to opine that coming up with the right title that is easy to understand, relevant to your business, caters to your blog, is catchy, and optimized for search engines is extremely difficult. Therefore, you might want to skip the same on the content brief, but not anymore with top-notch content-generating tools.
- An Ai-driven brief generator will help you identify relevant topics, questions, headings, sub-topics, FAQs, and much more so that your content brief is slick, meaty, and valuable for the writer.
- High-tech AI-driven algorithms will help your site beat the Google algorithm by generating webpage, articles, or blog post outlines that stand out from the crowd. Incorporating the same in your content brief will elevate your SERP rank and help your business attract organic traffic.
Now that we know how an SEO-driven content brief not only helps your writing team but also accelerates your business by fetching organic traffic let us dovetail into the details of the AI-powered content-generating tool known as SEOwid.io.
How to Use SEOwind Content Brief Generator
Once you login into SEOwind app you can create a Content brief. You just need to:
- Click the “Create brief” button,
- Type in your Focus keyword,
- Choose the location (country) you want to rank in.
- Press create.
Then wait a few moments and let SEOwind system run the data analysis. We are researching the keywords, analyzing the SERPs, identifying the keywords and word count, and more data that will help you create the perfect SEO brief.
Once the data are collected and analyzed you are able to access the data and start creating your Brief.
Once you’re in you will get:
- Competitive Analysis
We collected top SERPs with organic keywords the page is ranking for. We only focus on what matters most: meaning that we are providing the keywords that have a search volume above 10.
- Competitor Outlines
We’re showing the structure of the best-ranking SERPs. This way you can check how others are building their outlines and learn from the best. Based on what you see you can quickly create your own outline.
- Questions to Answer
We’re collecting the most common questions people ask regarding the topic. Looking at commonly searched questions can help you understand what kind of answers your audience is looking for. This way you can find natural ways to answer these questions in your content.
- Secondary keywords
The best pages are ranking for more than one keyword. We are suggesting other keywords that are close to the topic so that you can create a comprehensive piece that is relevant to your audience.
But that’s not all that such a tool can do.
Go Beyond Keywords to Optimize Content for Search Engines
With a Content Brief Creator such as https://seowind.io/, you get other advantages, such as recommendations on word count, structuring, headings, etc. Moreover, you do not have to engage in hour-long manual research to prepare a suitable content brief generator, as we have top-notch technology that can help you.
- You can create highly-targetted subheads with content brief generators so that the content writing team does not have to hold onto breadcrumbs, and they can easily live up to your expectations.
- AI-powered content-generating software provides personalizations so that you can tweak the content brief template and include your suggestions, topics, headings, questions, etc., to the same.
Create Search Engine-Optimized Content Faster
An SEO-based content brief ensures that you receive meticulously prepared content from the writing team at the earliest. Therefore, tools can help you prepare the brief so that you can focus on the more pressing issues of your business. In addition, a content-generating tool will help you get recommendations of high-authority pages for content research, which you can forward to your writer. Likewise, competitor analysis and using AI to generate the optimal content outline that is backed by data are going to take your business up a notch higher.
Want to go a step further and use AI tools to write a full article, go to: AI Blog Post Generator: Write Faster, Smarter, Better
FAQs about SEO Content Briefs
Q.1. What does an SEO content brief mean?
To ensure that all parties engaged in creating content are on the same page about its goal and the types of items that should be included, an SEO brief, also known as an SEO content brief, is often used.
Q.2. Why are SEO content briefs important?
Writers and clients can use the guidelines and structure provided in a content brief to consistently generate SEO-competitive outcomes without spending the time or mental capacity otherwise required to hone in on optimization. Instead of worrying about optimization, you can focus on integrating the skills and value additions provided by SEO.
Q.3. What are the characteristics of an SEO-centric content brief?
There are numerous varieties of content briefs, one of which is an SEO-centric one. It’s one of a kind because it’s meant to serve as guidance for the writer as they craft content to attract visitors via organic search results.
Q.4. What should an SEO content brief contain?
The following things are a must include in the SEO content brief:
- Key focus and motivation for the search. Including a query, and the target is essential for any SEO-focused content brief.
- Matters of discussion and questions to be addressed.
- The phase of the funnel.
- The desired outcome you hope your readers will take after reading your work.
- Possibilities to link internally and externally.