Skip to main content

Standing out among competing voices is crucial for success. Creating original content that captures attention and provides value to your audience is key. But how to create original content that wows? 

This comprehensive guide delves into the art and science behind creating riveting content, leaving your readers gasping, ‘Wow!’. Armed with insights like understanding different types of original content to harness the power of AI for content creation, you will soon become a master at crafting remarkable stories.

What is Original Content?

What is Original Content?

Original content refers to ideas, narratives, or material created exclusively by you or for your brand that are novel, compelling, and valuable. This type of content encompasses various formats such as blog posts, whitepapers, videos, podcasts – essentially anything shared across digital platforms that cannot be traced back to any pre-existing sources. A true original shareable content often transcends replication and derives its essence from creativity and innovation.

When discussing originality in the context of content creation, it’s worth noting two core aspects:

  1. Uniqueness: Your work must stand apart from similar pieces sharing common themes or subject matter. Offering something truly unique requires innovative thinking and a tailor-made approach.
  2. Authenticity: Building trust in your audience demands genuine expression rooted in your experiences or expertise. Authentic content speaks volumes about who you are without succumbing to superficial gimmicks or elaborate exaggerations.

Remember these elements when aiming to create impactful and inspiring original content capable of wowing even a jaded reader.

Benefits of Creating Original Content

Benefits of Creating Original Content

Creating content is vital in any marketing strategy and helps businesses thrive online. Whether you’re an entrepreneur, a freelancer, or part of a large organization, making unique and engaging content can significantly impact your success. Here are some key benefits that businesses can derive from investing time and effort into creating original content:

  • Increased Website Traffic
  • Enhanced Brand Recognition
  • Improved Search Engine Optimization (SEO)
  • Greater Engagement Opportunities
  • Cement Your Authority within Your Industry

Let’s explore each benefit in detail.

Increased Website Traffic

Regularly publishing compelling and informative content on your website will attract more visitors. As you create original and relevant content centered around relevant keywords, search engines like Google favor your site over others with duplicated material. High-quality content draws more potential customers to your site, which can translate to increased revenue and conversions.

Enhanced Brand Recognition

Original content reflects the voice and identity of your brand, setting you apart from competitors by showcasing what makes you unique. By sharing your expertise, insights, personal experiences, or stories related to your industry, audiences begin to recognize you as a thought leader. This recognition fosters trust among consumers who see value in following and consuming your content.

Improved Search Engine Optimization (SEO)

Creating fresh, informative blog content that generates organic traffic through improved SEO performance. Search engines prioritize websites containing high-quality exclusive materials based on the relevance of their information. Thus when you generate unique content focused on important industry topics or keyword phrases without overstuffing, Google is more likely to rank your site higher.

Greater Engagement Opportunities

Original content promotes authentic interactions between users and brands because it is valuable beyond driving sales. Compelling pieces encourage readers to share opinions or ask questions about specific topics in these articles. Consequently, fostering conversation expands your business’s reach while gathering valuable feedback for future product offerings or process improvements.

Cement Your Authority within Your Industry

By consistently producing appealing niche-specific material, companies can assert themselves as experts within their respective industries, gaining respect from peers and customers. Positioning yourself as a thought leader in your field will help strengthen customer relationships and attract potential business partnerships or collaboration opportunities due to your demonstrated industry expertise.

Focusing on producing high-quality content that resonates with your target audience and falls true to your brand vision is essential. Staying consistent and taking calculated risks while experimenting with new content ideas will set you on the path toward being an original content creator who consistently wows your audience.

How to Create Original Content

Creating original content involves a strategic approach that blends creativity, knowledge, and attention to detail. Below are several essential techniques to help you develop unique material that engages your audience and delivers value.

Consider Your Audience

When creating original content, it’s paramount to understand your target audience clearly. Ask yourself:

  1. Who am I trying to reach?
  2. What problems do they face?
  3. What questions are they asking?

Your content should engagingly address these concerns while providing solutions that resonate with them. Considering your audience helps ensure the relevance of your content, resulting in greater interest and connection.

Use Internal Customer Data

Internal customer data can offer invaluable insights for creating original content. Analyzing the feedback from customers or prospective clients provides a window into their needs, preferences, and pain points – essential information when crafting tailored material.

To use internal customer data effectively:

  • Review what kind of data you’re collecting and whether you can aggregate the data to draw valuable insights for the industry,
  • Conduct surveys or prepare the report to gauge opinions on specific topics.
  • Review comments, reviews, and testimonials received by your company.

By incorporating these findings into your content strategy, you’ll deliver fresh ideas that directly address current issues faced by your clientele.

Present Original Data

Sometimes it’s not possible to use customer data due to confidential agreements. What can you do then? You can get creative and come up with an experiment.

This is what we did at SEOwind with AI articles. We decided to run the marketing challenge #100Posts30DaysChallenge and publish 100 AI articles created with Cyborg Method on our domain. Everything to prove that AI content works if done right.

ai writing challenge landing page

Leverage Your Own Mind

Originality thrives on personal perspective; hence drawing upon your unique perspective and experiences can create unique content. To leverage this:

  • Reflect on challenges or obstacles you’ve encountered professionally.
  • Delve into topics about which you feel passionately.
  • Note meaningful lessons learned throughout your career journey.

Incorporate these experiences into thought-provoking anecdotes or narratives that uncover valuable insights and enhance the credibility of your work.

Share Your Experience

Sharing firsthand experiences within the framework of original content creation offers immense benefits:

  • Authenticity: Readers respond positively to genuine perspectives drawn from lived experiences because they provide a level of authenticity unattainable through research alone,
  • Relatability: Personal stories forge connections with your audience, engaging them on an emotional and intellectual level,
  • Demonstrated expertise: Consistently sharing insights derived from work experience reinforces your credibility as an industry authority.

Write Thought Leadership Pieces

Thought leadership articles offer a unique platform for original content creators to:

  1. Showcase their expertise in a specific domain.
  2. Provide valuable insight and guidance to readers.
  3. Initiate stimulating conversations around important industry topics.

When crafting thought leadership pieces:

  • Present fresh perspectives on trending issues or challenges.
  • Take calculated risks by expressing unconventional viewpoints or solutions – while maintaining professionalism.
  • Share credible research findings and data to support your assertions.

By employing these methods when writing and publishing original content, you will cultivate the foundation for thought-provoking, engaging material that resonates with your target audience.

Content Repurposing a way to create original content

content repurposing

Content repurposing transforms existing material into fresh content for different platforms and formats, allowing you to rewrite existing content to reach a wider audience. Taking advantage of your best-performing pieces enables you to maximize your work’s life span and impact without starting from scratch. This strategy complements the creation of original content.

Benefits Of Content Repurposing

  1. Extend Your Reach: Repurposing makes engaging with various target groups easier on multiple platforms, adapting messages according to their preferences.
  2. Reinforce Your Brand Message: Consistent messaging across diverse formats helps make your brand more memorable and compelling to potential customers.
  3. Optimize Time And Effort: Instead of constantly generating new ideas, you can save time by altering or repackaging existing material.
  4. Improve SEO: Creating multiple versions of high-quality content using relevant keywords organically boosts search engine rankings and enhances visibility.

Methods To Repurpose Your Content

Below are some techniques for effectively repurposing your existing content:

  • Transform Blog Posts Into Infographics: Visual summaries offer an engaging alternative to conveying complex information.
  • Create Short Video Clips From Webinars: Edit key parts from presentations or webinars and share them as snippets on social media platforms.
  • Turn Case Studies Into Podcast Episodes: Share insights about successful projects in an audio format resonating with auditory learners.
  • Compile Related Pieces Into An eBook Or White Paper: Consolidate blog posts and articles into a comprehensive guide with a more profound analysis.

Remember that while repurposing is meant to save time, it’s crucial not to sacrifice quality. Be sure to update outdated statistics or references and tailor the language or tone specific to each format. Also, ensure you include calls to action within each rendition of the content piece. This will enable readers to find out more about your resources efficiently. Content repurposing can provide remarkable value when executed harmoniously with a clear original content creation strategy.

What is an Example of Original Content?

Original content, by definition, refers to unique and innovative material created from scratch or adapted in a fresh way to provide value to your audience. It can take many forms, including blog posts, videos, podcasts, etc. Let’s dive into a few exceptional examples to understand better how to create original content that stands out in this highly competitive digital landscape. 

The Dollar Shave Club Video

Dollar Shave Club made waves with their original content piece: an engaging video titled “Our Blades Are F***ing Great.” Their humorous approach and compelling message resonated with viewers and went viral, propelling the brand into stardom. The video showcased the company’s unique selling points while entertaining its audience – a perfect example of high-quality original content.

Buffer’s Open Blog

Buffer's Open Blog

Transparency is at the core of Buffer’s culture, and they use their blog as a platform to openly share various aspects of their business – including salaries, decision-making processes, and marketing strategies. By openly discussing their inner workings in long-form articles with valuable insights and actionable advice for other entrepreneurs and businesses alike, Buffer creates original content that keeps its readers coming back for more.

Neil Patel’s Advanced Marketing Guides

In his comprehensive guides on various marketing topics, digital marketing expert Neil Patel takes an alternative route when creating original content. These advanced tutorials go beyond regular blog posts and youtube videos. Each guide consists of several chapters filled with visuals and real-life examples designed to help marketers improve their skills quickly. Neil sets himself apart from competitors by delivering these premium quality guides for free on his website.

Creating captivating original content entails identifying your unique selling proposition or offering helpful insights for your target audience while incorporating engaging and entertaining elements. Dollar Shave Club’s viral video, Buffer’s open blog, and Neil Patel’s advanced guides are excellent examples of original content. Drawing inspiration from these successful cases, you can uncover new ways to wow your audience and improve your own content and creation skills.

SMEs Can Also Create Original Content

Small and medium enterprises (SMEs) often face unique challenges regarding content creation. They may have limited budgets, time constraints, or lack expertise in creating original content. But rest assured, there are still many opportunities for SMEs to produce engaging and valuable materials for their target audience.

Focusing on Unique Expertise

As an SME, you likely possess specialized knowledge in your industry that distinguishes you from competitors. Capitalize on this unique advantage by sharing your expertise through various content formats, like blog posts, white papers, or podcasts. This will demonstrate your authority as an original content creator and help build trust with potential clients – a critical factor in customer acquisition and retention.

Conduct Interviews and Case Studies

Researching and documenting real-life examples from within your client base can lead to compelling case studies. Leverage these success stories to showcase how your products or services contributed to resolving pain points for satisfied customers. Additionally, interviews with industry influencers can provide value-added insights and high credibility for your brand.

Utilize User-Generated Content

Encouraging user-generated content (UGC) is another way SMEs can create original material without exhausting resources. You demonstrate authenticity while making consumers feel heard and valued by featuring testimonials, reviews, or social media shout-outs from customers on your website or in marketing campaigns.

Collaborate with Other Businesses

Forming partnerships with non-competing businesses targeting similar audiences can foster exciting creative collaborations that benefit all parties involved. Joint ventures—such as co-written articles, podcasts, or webinars—allow sharing of expertise from different perspectives yet combine strengths to generate high-quality output.

SMEs should not be discouraged by the seeming complexities of creating original content. Small-to-medium-sized businesses can effectively craft content that resonates with their audience and achieves results by considering unique expertise, case studies, user-generated input, and collaboration. The key to successful content is to focus on your strengths, listen to your customer’s needs, and collaborate creatively within the industry, eventually paving the path towards becoming an authoritative voice in your space.

Tips for Writing Original Content

Tips for Writing Original Content

Creating original content that wows your audience can be challenging. But with the right approach, you can produce compelling and engaging pieces that resonate with your readers. Below are some tips to help improve your original content creation skills.

Look for data

When creating original content, an effective strategy to capture your audience’s attention is to include quantitative data. Numeric data, statistics, or figures are incredibly potent because they offer concrete information that can substantiate your arguments, give credibility to your viewpoint, and make your content more engaging. This information can be gathered through primary research, which involves the direct collection of data by the author. You can also conduct secondary research, which involves the use of existing resources. Always ensure the data you provide is accurate and reliable to maintain your readers’ trust.

Be a Storyteller

One of the best ways to create original content is by becoming a captivating storyteller. Use anecdotes, personal experiences, and real-world examples to illustrate your points. This will make your content more relatable, memorable, and engaging.

Some storytelling techniques include:

  1. Using vivid descriptions
  2. Building tension or suspense
  3. Incorporating dialogue
  4. Employing metaphors and similes

Storytelling helps humanize complex ideas and provides context for otherwise dry information.

Tone of Voice

When writing original content, The tone of voice should reflect your target audience’s preferences and brand personality. Choose a tone that conveys expertise but remains conversational and approachable. Avoid using jargon or overly complicated language – simplicity is critical for readability.

Additionally, adapt your tone according to each piece (e.g., casual for blog posts versus more formal for white papers).

Structure of Content

Well-structured original content is easier to read and comprehend.

Here are some tips on structuring your content effectively:

  1. Begin with an enticing introduction.
  2. Use headings and subheadings to break up sections.
  3. Limit paragraphs to 50-100 words maximum. 
  4. Include lists or bullet points where appropriate. 
  5. Conclude with a clear summary or call to action.

Proper structure enhances readability and quickly helps readers through your work’s main points.

Visual Creativity

Incorporating visual elements helps create eye-catching original content that attracts attention and improves user experience.

Consider including graphs, charts, images, infographics, or videos in your pieces – especially when discussing data-heavy topics. High-quality visuals break up large blocks of text and increase comprehension, retention, and shareability.

Stay in Touch

Be proactive about staying updated with industry trends and news. Subscribe to relevant blogs, newsletters, or forums and attend events to cultivate subject-matter expertise. This will enable you to generate fresh ideas for creating original content while ensuring your pieces remain relevant and timely.

Answer Customer Questions

Listening to your audience can inspire outstanding original content creation. Take note of common questions or concerns from customers and prospects and address them in your articles or thought leadership pieces.

Leverage feedback from comments, social media interactions, and customer service emails, or even host Q&A sessions on various platforms as the source material for generating new ideas.

Collaborate with Others

Involve experts within your company or reach out to external professionals when researching for original content projects. This will help diversify perspectives, ensure accuracy and credibility while providing valuable insights into complex subjects that may be difficult to explain independently.

Moreover, collaborations can pave the way for guest pieces or co-authored works that boost exposure across different audiences, benefiting all parties involved.

Focus on Quality Over Quantity

Producing a high volume of low-quality content is unlikely to impress anyone – it is better to prioritize quality over quantity when it comes to creating original content.

Carve out ample time for researching your topic thoroughly, think critically about the information presented – always strive for accuracy- proofread diligently before publishing any piece under your name.

Remember: It’s essential to position yourself as a trusted expert when sharing.

Tools for Creating Original Content

Utilizing various tools to produce high-quality and engaging original content is crucial. These tools not only simplify the creation process but also enhance the overall impact of the content. In this section, I’ll introduce three tools that focus on creating original content: headline analyzer tools, content repurposing tools, and keyword research tools.

Content Creation Tools

  1. SEOwind: Content Intelligence Tool and AI Writer in one. If you are looking for a tool to create comprehensive AI-powered articles and blog posts with a high chance of ranking, this is the one.
seowind homepage
  1. Hemingway Editor is a digital writing tool designed to improve written content’s clarity, readability, and precision. It is commonly used to identify complex sentences, grammatical errors, passive voices, and unnecessary adverbs to craft clear and engaging written pieces.

Steve Dinelli, Founder,

By using The Hemingway Editor, I have been able to create more compelling and engaging content.

It provides a readability score based on the grade level required to comprehend your writing, making it useful for tailoring content to specific audiences. Additionally, it suggests alternative word choices and offers suggestions for simplifying complex phrases.

Headline Analyzer Tools

A captivating headline is vital in drawing readers’ attention to your content. Here are some popular headline analyzer tools that can help you generate strong headlines:

  1. CoSchedule Headline Analyzer: This tool scores your proposed headlines based on word balance, length, and sentiment. It also offers suggestions for improvement.
CoSchedule Headline Analyzer homepage
  1. Sharethrough Headline Analyzer: Utilizing an algorithm based on neuroscience research, Sharethrough analyzes headlines for engagement and impression metrics.
Sharethrough Headline Analyzer homepage
  1. Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer: This tool evaluates your headline’s emotional marketing value (EMV), ensuring it emotionally resonates with your target audience.
Advanced Marketing Institute's Emotional Marketing Value Headline Analyzer homepage

Incorporating these headline analyzer tools into your original content creation process can significantly improve click-through rates and reader engagement.

Content Repurposing Tools

Maximizing the usefulness of existing assets by repurposing them into multiple formats is an efficient way to create original content. Several content repurposing tools can assist you:

  1. Canva: Canva enables you to transform textual information quickly into visually appealing graphics or social media posts.
canva homepage
  1. Lumen5: With Lumen5’s artificial intelligence-powered video maker, you can refactor blog articles into engaging videos optimized for sharing on social media platforms.
lumen5 homepage

Regularly leveraging these platforms will equip you with fresh, original content without starting from scratch each time.

  1. Miro is a collaborative online whiteboard platform facilitating business teamwork and brainstorming sessions. It is used for creating diagrams, visualizing concepts, mapping out project plans, conducting design iterations, and promoting an overall collaborative workspace.

Rafael Sarim Özdemir, Founder and CEO, Zendog Labs

When it comes to creating original content, the tool I find most useful is Miro. It allows me to build a digital whiteboard for my video content, helping me structure my thoughts and make my material more digestible for viewers. 

From there, I repurpose this video content into social media and blog posts in five languages using speech-to-text and generative AI tools like Cockatoo and Chat GPT. Interestingly, I’ve found the older GPT-3.5 model works better than the newer version for first drafts.

What makes this process game-changing is the ability to easily translate my English content into other languages like German, Spanish, and French. There’s less competition in these languages, and my audience appreciates the extra effort.

Keyword Research Tools

Optimizing your original content for search engines requires careful attention to relevant keywords. Below are some popular keyword research tools that can help you identify essential terms for your niche:

  1. Google Keyword Planner: A tried and tested tool integrated within Google Ads, the Keyword Planner reveals search volumes, competition levels, and additional keyword suggestions.
Google Keyword Planner
  1. Semrush: This comprehensive SEO and digital marketing platform offers tools to uncover long-tail keywords and insight into competitors’ strategies.
semrush homepage
  1. Ubersuggest: Developed by renowned marketer Neil Patel, Ubersuggest provides users with keyword ideas, data on search volume trends, and a wealth of other SEO-driven information.
ubersuggest homepage

Incorporating accurate and well-researched keywords will improve your online visibility and increase the likelihood of attracting readers interested in your expertise.

Combining the power of headline analyzer tools, content repurposing platforms, and keyword research software, you’ll be equipped with invaluable resources to create highly engaging original content while saving time and maintaining quality standards. Stay up-to-date with advancements in these spheres to continually evolve as an authoritative creator of resonant material.

Formats of Original Content

Formats of Original Content

To effectively engage and communicate with your target audience, it’s crucial to diversify the types of content you create. Combining these different formats will maximize your content strategy’s reach, impact, and effectiveness. 

In this section, we’ll explore various types of original content that can help strengthen your brand’s online presence.

Blog Posts

Blog posts are an essential component in any content marketing toolbox. They demonstrate solid understanding and expertise in your niche and help generate website traffic and increase search engine rankings through carefully crafted SEO techniques. Some popular blog post formats include how-to guides, listicles, opinion pieces, industry insights or trends analysis, and interviews with subject matter experts.

White Papers

White papers are comprehensive reports detailing your target audience’s problem and providing a specific solution rooted in thorough research. These authoritative documents help establish credibility within your industry while demonstrating thought leadership and in-depth knowledge on relevant topics. They often include statistical data, charts, graphs, and credited sources to back up findings and recommendations.


A report is an original document that presents the writer’s comprehensive research or investigation on a specific subject in a systematic manner. Usually, it is provided in PDF format for easy downloading. Frequently, the results are showcased on a dedicated landing page.

Case Studies

Case studies showcase real-life examples of how your products or services have positively impacted clients or customers. By illustrating tangible benefits stemming from utilizing your offerings, such as increased revenue or improved efficiency, these success stories provide social proof for potential customers considering doing business with you.


Videos offer visually compelling ways to educate viewers on product features/benefits, present behind-the-scenes looks at company culture/events, or share customer testimonials. With various social media platforms prioritizing video content, creating original videos can prove highly effective in broadening your audience and extending the reach of your messaging.


Podcasts provide an accessible, on-demand format for audiences to consume informative material conveniently. By sharing industry-specific insights and actionable tips or hosting expert interviews within this medium, you position yourself as a reliable source of information that users may regularly turn to for valuable guidance.


Infographics combine captivating visuals with concise facts/data points/lists to display complex information quickly and in easily digestible formats. Employing eye-catching designs that adhere to brand guidelines ensures these resources please viewers while illustrating important narratives in an engaging style.

How can AI help with creating original content?

How can AI help with creating original content?

Artificial Intelligence (AI) has witnessed unprecedented advancements in recent years, transforming various aspects of our lives. One such exceptional development is the field of content creation. Leveraging AI for creating original content may seem like a far-fetched idea; however, it can potentially revolutionize how we generate distinctive and engaging material. In this section, let’s delve deeper into understanding how AI assists in crafting original content that wows your target audience.

Accelerating Research and Data Analysis

An essential aspect of producing original content involves extensive research on relevant topics. AI-powered tools can make this task easier and less time-consuming by quickly sifting through enormous amounts of data and presenting the most pertinent details. This allows talented content creators to focus more on their creativity without worrying about investing excessive time researching every nuance.

Augmenting Language Proficiency

To create captivating original content, an excellent command of language is imperative. Natural Language Processing (NLP), an exciting subfield within AI, focuses on making machines comprehend human languages efficiently. Content creators can rely on various NLP-powered applications to enhance their writing skills, correct grammatical or syntax errors, improve vocabulary choices, and maintain coherence throughout the prose.

Enhancing Readability

Creating compelling original content requires striking a perfect balance between information and reader engagement. Sentiment analysis, one of the many facets of NLP technology, empowers writers to determine if their piece evokes desired emotions. You are more likely to resonate with your target audience by gauging text sentiment scores and fine-tuning them accordingly.

Generating Headlines and Ideas

Masterfully devised headlines instantly capture readers’ attention while succinctly conveying your core message. Several AI-driven headline analyzer tools can aid you in developing captions that entice browsers to click through and explore further. Additionally, smart algorithms assist in generating content ideas based on particular trends, themes, or keywords, thus facilitating original content creation with ease.

Content Personalization

One of the critical aspects of creating original content is understanding your readers’ preferences and offering tailored information that caters to their needs. With the help of AI-driven analytics combined with user data, you can determine the type of material that appeals best to different audience segments. Consequently, designing bespoke experiences becomes significantly more manageable and effective.

Incorporating AI-powered solutions enables content creators to generate material that conveys information and captivates readers effectively. However, it is essential to underline that these technologies serve as valuable tools at a creator’s disposal rather than substitutes for good old-fashioned ingenuity and human creativity. Embracing such innovations ensures better efficiency, relevancy, and originality while crafting unique content that genuinely wows audiences.

Kate Kandefer

Entrepreneur passionate about scaling SaaS companies on a global B2B stage. My expertise in AI, SEO, and Content Marketing is my toolkit for driving tangible results. I'm a hands-on executor guided by results, deeply passionate about marketing, and skilled at aligning business objectives with people's needs and motivations. With a pragmatic mindset. My approach is all about clarity, efficiency, and open dialogue.