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The comprehensive Guide MarketMuse vs Frase Alternatives

Looking for a modern content optimization solution? Look no further. MarketMuse and Frase may be comprehensive, but they haven’t kept up with the times. Don’t settle for outdated software.

Compare MarketMuse vs Frase vs SEOwind below.

MarketMuse vs Frase

So why choose SEOwind 

over MarketMuse and Frase?

SEOwind gives you a complete AI Writing and SEO tool for creating content that ranks.




Long-form AI Writing
SEO-optimized AI Writing
Brand Voice Customization
Company Details for AI
AI-Assisted Keyword Selection
Competitor analysis
Content brief
SEO Content Brief based on data
AI-generated Outline SERP based
AI keyword clustering
SERP analyzer
Competitive content analysis
Keyword research
Common questions asked by users
Questions from Quora
Questions from Reddit
AI-generated title
AI-generated meta description
150+ countries
150+ countries
Money back guarantee
Starting plan

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G2 User Rating (overall)
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G2 Ease of use
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SEOwind is a great tool that simplifies the task of creating content briefs and allows us to get the maximum performance out of our content. So much so, we said goodbye to SEMrush – no longer needed!

Nina Hoedlmayr

Nina Hoedlmayr
Head of Marketing,


Fast and efficient

How does SEOwind work?

Create comprehensive Content Outlines based on SEO research and data. In minutes, not hours. Enjoy the traffic you generate with SEOwind.

Watch demo

01. Do SEO research in seconds

Type a focus keyword and SEOwind will analyze what ranks in Google. We’ll provide you with headings, secondary keywords, and questions you should include. You’ll also get a recommended word count, number of headings, and images.

02. Rapidly build the SEO Outline

Use SEOwind Outline Builder to turn the research into a comprehensive outline.

Check what Google values and make it better.

03. Take advantage of AI

Want to be even more efficient? Generate AI Outline based on SERPs and SEO data. Generate title and meta description powered by AI.

04. Write AI Article

Use AI Outline based on SERPs and SEO data to generate article drafts. Fast, efficient, SEO-optimized. 

05. Share with your content writer

Once you have your brief and article ready, share it with your content writer. You can either use SEOwind shareable link to your brief or export the brief to docs.

SEO brief

MarketMuse details

What is MarketMuse?

MarketMuse is a market-leading SEO tool. It focuses on strategy and planning.

The solution heavily utilizes AI to provide an all-inclusive SEO tool that enables users to build and implement a strategy from the ground up. This is the tool for businesses looking to use a single solution to cover virtually every stage of their SEO processes.

So, what makes MarketMuse so effective?

01. Content audit 

MarketMuse allows you to conduct a thorough evaluation of all of your marketing materials to identify topics that have been covered and compare your coverage to that of your competitors. It also shows you how to structure your content to stand out.

02. SEO research

MarketMuse analyzes a broad range of competitor pages and conducts SEO research. The insights gathered from this analysis include statistics on the topics covered, the types of content that rank higher, and the user intent behind specific search queries.

03. Optimizing content

MarketMuse provides recommendations to improve your content. By analyzing high-ranking pages, it suggests specific keywords and phrases. Additionally, it determines the optimal length for your content and offers tips to engage readers at every stage of the customer journey.

01. All-in-one SEO tool

MarketMuse offers a comprehensive range of SEO functions within a single platform, making it a suitable choice for enterprises seeking an all-in-one solution for their SEO needs. It covers content analysis, keyword research, content briefing, and optimization.

02. Streamlining content creation

While automating research is a great time-saver, utilizing collected data to create your content is challenging. By leveraging the capabilities of AI to produce summaries and initial drafts, you can kick-start the creation process and publish optimized content.

03. Greater insights into your content

MarketMuse offers a comprehensive analysis of all your published content, enabling you to identify the areas of strength and weakness in your website’s content. It also facilitates the detection of content gaps in your catalog, making it easier to address them effectively.

01. Complicated workflows

MarketMuse offers numerous features to its users, but the downside to these functionalities is the increased complexity of workflows. Using this tool effectively requires considerable time and training, as well as some educational experiences to become completely proficient.

02. Interface challenges

Navigating through the application can be a daunting task. It may require a significant amount of time and experimentation to fully understand its functionalities. Once users become familiar with the interface and develop a trial-and-error approach, they can effectively leverage the tool.

03. Expensive pricing plans

To utilize the full range of features that we have described, you would be required to pay a monthly fee of $150 per user. This price point can be challenging for several small businesses, making it a hindrance to their growth and adoption of MarketMuse.

Frase details

What is Frase?

 Whereas MarketMuse is primarily content optimization software, Frase emphasizes writing assistance. It draws upon AI to deliver an assistant that simplifies research and directly produces content.

It is well suited for small businesses, bloggers, and freelancers, as well as agencies looking to get started with content optimization, speed up their research process, and understand who’s ranking for their chosen keywords and why.

01. Content briefs

With Frase, users can create SEO-optimized briefs quickly, instead of spending hours on SERP research. This is possible because Frase analyzes, dissects, and centralizes the best content on the internet, providing users with a single platform for research.

Frase provides a detailed analysis of the main keywords, headers, and concepts used by SEO competitors, giving users a competitive edge in content creation.

02. Content writing assistant

Frase supports content writing and simplifies the writing process for businesses. Users can produce SEO-optimized copy using Frase’s automated outlines, product descriptions, blog introductions, and FAQ’s.

Moreover, users can get automated suggestions that help complete sentences and entire paragraphs. Frase also includes a feature that improves writing quality by automatically paraphrasing and rewriting passages.

03. Content optimization

Frase provides a content optimization feature aimed at assisting users to create search-engine-optimized content. It utilizes a topic model to score users’ content against that of their competitors.

Furthermore, the tool enables users to identify the keywords that are essential to include in their content and compare them with their top competitors to improve their content’s optimization for maximum search engine visibility.

01. Time-saving research

By gathering all the essential information on competitors’ content, Frase speeds up content creation process.

02. Removes writer’s block

Frase’s writing assistant makes it easier to create relevant content by autocompleting sentences and writing paragraphs. 

03. Content optimization

Frase helps you identify keywords and topics to include in your content to make it rank better.

01. Limited writing assistance

Frase doesn’t include many possibilities regarding writing assistance. You can use it to write short paragraphs or autocomplete sentences. However, it will not help you write more comprehensive content.

02. Complex product UI/UX

The interface and user experience are fairly complicated, meaning that the tool will take time to learn.

03. Simplified content optimization

Frase’s content grader is mainly based on keywords and the number it is used in the content. This can serve as a direction, however a simplified one.

Start writing content that hits
traffic goals, every time.