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people also ask

Google People Also Ask (PAA) – get questions to rank higher

By Content Optimization, SEO

When you’re producing marketing content, there are a lot of factors to consider. One of the most important is how your publications will perform on search engines. This dictates how easily people will find your articles, whether or not they will click on them, and even what topics you should cover. As such, it’s essential that you use every tool at your disposal to ensure that your content is optimized for search engines.

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user search intent seo

What is User Search Intent & How to Use It in SEO

By Content Strategy, SEO

When you launch a search on Google, why do you do it?

This seems like a question with an obvious answer. You’re looking for something, whether it’s a location, an answer to a question, or a digital store. But each of those potential reasons for using the search engine have different motivations. And while the distinction might seem arbitrary, it speaks to a concept that plays a major role in effective SEO.

User search intent.

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