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Finding the right tool that caters to your unique needs is crucial for success. Frase has emerged as a popular choice for many, but is it the best one for you? With several impressive Frase alternatives available in the market, you might be wondering how they compare and which one is the perfect fit for your specific requirements. 

In this article, we will dive deep into what makes Frase popular, explore the reasons to consider its alternatives, and provide a comprehensive list of well-rounded Frase competitors to help you make an informed decision. 

Buckle up and get ready to discover the ideal content creation tool that will enhance your writing prowess and elevate your content game!

What is Frase?

Frase is an AI-powered content optimization tool designed to streamline the process of creating high-quality, search-engine-optimized content. It achieves this by analyzing top-performing content for a given keyword or topic and providing insights that can help you create better-targeted, more engaging, and higher-ranking content. By leveraging natural language processing (NLP) and machine learning algorithms, Frase helps marketers and content creators understand their audience’s intent and craft content that addresses their needs effectively.

frase homepage
Source: Frase

What is Frase used for? Frase’s AI Writing and SEO Features

Frase offers several key features that make it a popular choice among content creators and marketers:

  1. Content Brief Generation: Frase generates comprehensive content briefs based on the top-ranking articles and blog posts for your target keyword. These briefs include important data points such as related keywords, average word count, readability score, and more.
  2. Question Research: By analyzing the questions users frequently ask about a particular topic, Frase helps you understand your audience’s intent, allowing you to address their concerns in your content effectively.
  3. AI Writer: With its AI-powered writing assistant, Frase can help you create optimized content drafts quickly by suggesting relevant phrases, sentences, and paragraphs based on your target keyword.
  4. Content Optimization Tools: Frase provides real-time feedback on your content’s SEO performance with its optimization score feature, guiding you to make improvements that will boost your search engine rankings.

Now that we have an understanding of what Frase is and how it benefits content creators, let’s discuss why people like it and consider alternatives.

Why do People Like Frase?

Let’s break down the advantages and disadvantages of Frase itself.

✅ Frase pros

There are several reasons why Frase has gained popularity among content creators and marketers:

  • Efficient Workflow: Frase helps streamline the content creation process by offering insights and suggestions based on data-driven analysis, allowing writers to focus on crafting engaging content instead of spending hours on manual research.
  • Improved SEO Rankings: By providing guidance on optimizing content for search engines, Frase helps users create content that ranks higher in search results, driving more organic traffic to their websites.
  • AI-Powered Capabilities: Leveraging artificial intelligence and natural language processing technologies, Frase offers advanced features such as AI Writer and question research that help users create better-targeted content more efficiently.

Let’s dive into particular Frase features:

  • 👍 Enhanced SEO Optimization: Frase provides top search results, enabling you to create better SEO-optimized content.
  • 👍 Questions Feature: Discover popular questions on Q&A platforms like Reddit and Quora related to your topic.
  • 👍 Top-ranking Headlines: View the highest-ranking headlines for your chosen subject.
  • 👍 Content Gap Identification: Frase identifies gaps in your content and offers suggestions to fill them.
  • 👍 Topic Analysis: Access the topics feature, which shows how often your chosen topics are mentioned in each article or blog post.
  • 👍 Affordable Trial: New users can try Frase with a 5-day trial for just $1.
  • 👍 Money-back Guarantee: Frase offers a money-back guarantee, ensuring customer satisfaction.

❌ Frase cons – Why Consider Alternatives to Frase?

While Frase is undoubtedly a powerful content optimization tool, it may not be the perfect fit for everyone. Some potential reasons to consider alternatives include:

  1. Limited Writing Assistance: Frase’s writing support is somewhat limited compared to other tools on the market.
  2. Complex UI/UX: Some users may find the user interface and experience difficult to navigate.
  3. Primarily a Research Tool: While useful for research, Frase feels less like an end-to-end content optimization solution.
  4. Budget Constraints: Frase may not be the most affordable option for small businesses or individuals with limited budgets.

Which Frase Alternative Is Right for You?

When selecting a Frase alternative, consider the following factors:

  1. Features: Identify the features that are most important to you and ensure that the alternative tool offers those functionalities.
  2. Pricing: Compare the pricing plans of different alternatives to find one that fits within your budget while still providing the necessary features.
  3. Ease of Use: Choose a tool with a user-friendly interface that allows you and your team to quickly understand and utilize its features effectively.

What are the Best Frase Alternatives and Competitors?

In this section, we’ll explore some of the best Frase alternatives and competitors in the market. Each of these tools offers unique features and capabilities that cater to different user requirements. By understanding the key differentiators of these tools, you can make an informed decision about which one suits your needs the best. 

Here are 8+ top Frase alternatives and competitors:


seowind homepage 2024
Source: SEOwind

SEOwind is a great Frase alternative for creating content that ranks. The process starts with in-depth research on competitors, their content, outline, keywords they rank for as well as questions people have regarding this topic. Based on all the data collected and using AI, SEOwind generates a title, description, and comprehensive outline. You can take the process with our AI one step further and create comprehensive SEO content with one click. Simple, efficient, and SEO data-based. 

Why Choose SEOwind as a Frase Alternative?

SEOwind stands out as an excellent Frase alternative, particularly for those seeking to enhance their content brief workflow. This powerful tool offers several unique features that distinguish it from Frase.

SEOwind Key Features

  1. AI writing based on research: Create AI articles and blog posts that are SEO-optimized, valuable, and comprehensive to drive relevant traffic.
  2. One-Click Outlines: Easily create outlines based on SEO data with just a single click.
  3. One-Click SEO Content: Create comprehensive content with one click based on data.
  4. Relevant Questions: Uncover pertinent questions for your target keyword from sources like Google, Quora, and Reddit.
  5. Keyword Discovery: Discover highly relevant keywords related to your topic, ensuring comprehensive coverage.
  6. Powerful AI Integration: Take advantage of advanced artificial intelligence to streamline your content creation process, including AI title, description, and outline generation based on data..
  7. Top-Ranking Page Data: Collect valuable data on top-ranking pages, including the keywords they rank for.
  8. Effortless Content Outline Creation: Quickly assemble a content outline by selecting the desired elements.

While both SEOwind and Frase aim to support content teams, writers, and agencies in their work, there are crucial differences in their approaches. Frase primarily focuses on grading content, whereas SEOwind emphasizes the importance of creating the right content briefs. This approach is essential for ranking new content and optimizing existing material, making SEOwind a more attractive option for many users.

💸 SEOwind pricing

SEOwind offers 3 standard plans:

  • Basic (Perfect for small business owners, bloggers, and hobbyists)
  • Pro (Advanced functionality for productive content teams)
  • Agency (Complex solution to produce content at scale)

👉 If you need a full software suite to handle your Enterprise workloads and content processes, we’d love to help set you up for success! Please contact us when you’re ready.

💬  SEOwind customer ratings

  • G2: 4.9/5
seowind banner light with testimonial

🎯 SEOwind is best for

It’s a great tool for creating SEO content for solo entrepreneurs, content teams as well as content marketing agencies.


clearscope homepage
Source: Clearscope

Clearscope is a popular content optimization tool that focuses on providing actionable insights to improve your content’s search visibility. It has gained popularity due to its user-friendly interface and comprehensive data generation. Clearscope equips its users with the necessary insights for creating briefs and producing content.

Clearscope Key Features

 Let’s delve into the key attributes of Clearscope that make it stand out among other SEO tools available in the market.

  • User-friendly research and content guidance tool among SEO tools
  • Conducts rapid content research on relevant keywords and potential topics
  • Provides easy-to-follow guidelines and a content score to assist in SEO activities
  • Quickly adapts to the needs of the businesses utilizing the tool

Clearscope Cons

While Clearscope is a highly effective SEO tool, it’s essential to consider its drawbacks before deciding whether it’s the right fit for your content strategy. 

  • Does not generate outlines; users must create their brief based on the provided report
  • Limited compatibility with external integrations
  • Offers minimal insight into potential internal or backlink opportunities
  • Adequate customer support, but not as prompt as other tools

💸 Clearscope Pricing

Clearscope primarily depends on tailor-made pricing options. 

The sole pre-defined plan available is the Essentials package, priced at $170 per month, designed for individual users. This package includes 10 content reports, the ability to inventory up to 20 pages, and supports five languages.

For Business and Enterprise-level plans, pricing is determined individually to accommodate teams with multiple users requiring access to the tool.

💬 Clearscope Customer Rating

Right now, Clearscope’s market leadership is represented on G2 by a 4.9/5 customer rating.

🎯 Clearscope is best for

Clearscope is a powerful content optimization tool designed to help content creators and marketers improve their SEO strategies.

Want to learn more about how Frase differs from Clearscope? Go to the dedicated Frase vs Clearscope analysis - you'll find an up-to-date list of features, pricing, and G2 ratings.

Content Harmony

content harmony homepage
Source: Content Harmony

Content Harmony is a comprehensive content marketing platform that can be a good Frase alternative. It is designed to help users create optimized content for better search visibility. It streamlines your content marketing process by providing valuable insights and automation.

Content Harmony Key Features

  • In-depth analysis of search intent for any topic
  • AI-powered topic modeling offering relevant keyword suggestions
  • Competitor outline overview within a unified dashboard
  • Comprehensive keyword difficulty metrics, including Link Difficulty, Content Difficulty, and Domain Difficulty
  • Access to common questions and content suggestions for thorough coverage
  • Identification of visual content worth adding or embedding
  • Content Grader which enables users to analyze it against our suggested keywords, topics, and entities.

Content Harmony Cons

  • Absence of a free trial option
  • Higher pricing for content briefs in comparison to other tools listed
  • No AI content generation or writing features

💸 Content Harmony Pricing

Source: Content Harmony Pricing Page

There are three pricing options available on Content Harmony. 

  • The standard plan costs $99/mo or $1,069/year and allows you to create 12 briefs/month. 
  • The pro plan costs $299/mo or $3,229.20/year and allows you to create 50 briefs/month.
  • Enterprise plan starts from $1,000/month

💬  Content Harmony customer ratings

  • G2: 4.9/5

🎯 Content Harmony is best for

Content teams and content marketing agencies looking for a tool to support their entire SEO content creation process and the content team.


dashword homepage
Source: Dashword

Dashword is a content optimization tool that shares similarities with Frase, providing services in content discovery, optimization, and monitoring. 

Dashword Key Features

Discover the essential features of Dashword, a powerful content optimization tool designed to enhance your content strategy and drive organic traffic.

  • Generates content briefs using NLP and analysis of top Google results for your topic
  • Offers content optimization through an easy-to-use content grader
  • Allows you to monitor the performance of your content
  • Provides a user-friendly interface
  • Facilitates one-click sharing of a completed content brief
  • More cost-effective compared to Frase

❌ Dashword Cons

Discover the essential features of Dashword, a powerful content optimization tool designed to enhance your content strategy and drive organic traffic.

  • Optimization guidance is limited to recommended keywords, making it challenging to optimize content further
  • Lacks a keyword research tool
  • Does not offer AI writing assistance

💸 Dashword Pricing

Dashword presents two distinct pricing plans.

  1. Startup – Begins at $99 per month, providing 20 content reports.
  2. Enterprise – Commences at $699 monthly, delivering 100+ content reports.

💬  Dashword Customer Ratings

Reviews not available on G2

🎯 Dashword is Best for

Primarily, freelancers and small-scale enterprises. Companies initiating their content plan, seeking comprehensive guidance on the effective integration of keywords and the development of competitive material.


marketmuse homepage
Source: MarketMuse

MarketMuse is an advanced content strategy and intelligence platform designed for enterprise use. Fueled by artificial intelligence, this content tool empowers users to research, create, and optimize content.

MarketMuse Key Features

There are several notable benefits to using MarketMuse as your content strategy platform:

  1. SERP Analysis: MarketMuse excels in offering insightful SERP analysis for crafting detailed content briefs. It provides suggestions for headings and topics to include in your content, ensuring a comprehensive approach.
  2. Internal Link-Building Opportunities: The platform identifies potential internal linking opportunities to strengthen your overall content strategy.
  3. Content Optimization Support: MarketMuse offers valuable recommendations on improving your content’s ranking potential.
  4. Content Inventory Management: This feature allows you to manage your entire content library in one centralized location.
  5. Site Content Analysis: MarketMuse stores your existing site content and offers suggestions on how to improve its search engine rankings, making it an ideal tool for conducting content audits.
  6. Traffic Loss Updates: Users receive timely updates on any traffic loss incidents, allowing them to take immediate action.

❌ MarketMuse Cons

Despite its numerous benefits, there are a few potential drawbacks to using MarketMuse as your content strategy platform:

  1. Lack of Free Trial: Due to the high cost of MarketMuse, not offering a free trial may deter potential users who wish to test the platform before committing to a purchase.
  2. Limited Keyword Research Metrics: The Keyword Research Tool does not provide search volume or competition metrics, which some users may find limiting.
  3. Complex User Interface: At times, the user interface can be overwhelming for new users.
  4. Steep Learning Curve: MarketMuse requires a significant investment of time and effort to learn and navigate effectively.
  5. Intricate Workflows and Pricing: Some users might find the platform’s workflows and pricing structure complicated and expensive.
  6. Unclear Pricing Details: The pricing tiers and feature availability may not be transparent, leading to confusion among potential users.

💸 MarketMuse Pricing

MarketMuse offers a complimentary plan to familiarize users with its capabilities. This plan allows for 15 queries and 10 projects monthly, providing a taste of the platform’s potential. 

In addition, MarketMuse presents two other pricing alternatives, which are as follows:

  1. 1Standard Plan – Begins at $149 per month (or $1500 annually), including 100 monthly queries and unlimited project access.
  2. Premium Plan – Tailored to your needs, this plan offers unrestricted queries and project access.

By exploring these options, users can choose the most suitable plan for their specific requirements and make the most out of MarketMuse’s features.

💬  MarketMuse customer ratings

  • G2: 4.8/5

🎯 MarketMuse is best for

MarketMuse is the perfect choice for medium to large enterprises seeking a comprehensive solution.

Want to learn more about how Frase differs from MarketMuse? Go to the dedicated Frase vs MarketMuse analysis – you’ll find an up-to-date list of features, pricing, and G2 ratings.

Surfer SEO

surfer homepage
Source: Surfer

Surfer SEO is an advanced SEO content optimization tool that offers data-driven recommendations for optimizing your content. With Surfer SEO, you can access:

  • Content editor with real-time feedback
  • SERP analyzer for competitive analysis
  • Keyword research tools
  • SEO audit features

SurferSEO serves as a good alternative to Frase, providing a comprehensive platform for on-page SEO content creation and optimization.

Surfer SEO Key Features

SurferSEO stands out as a powerful tool for content creators and digital marketers, offering various advantages to enhance their SEO strategies. Here are some of the key benefits that make SurferSEO a preferred choice for many professionals:

  • User-friendly interface
  • Covers the entire content creation workflow
  • Powerful SEO auditing features
  • Semantic analysis capabilities
  • Offers suggestions for internal linking to improve the content ranking
  • Comprehensive technical SEO tools
  • Identifies common missing backlink opportunities for optimization of previous content
  • Integration with essential platforms such as Google Docs and WordPress
  • Compatible with Jasper, an AI copywriting software
  • Provides a money-back guarantee policy

❌ Surfer SEO Cons

While SurferSEO boasts a multitude of impressive features, it’s essential to consider its limitations before committing to this platform. Below are some of the drawbacks you may encounter when using SurferSEO for your content optimization needs:

  • Keyword generation is not its primary strength
  • Insufficient data on competitors’ content, making it challenging to identify content gaps
  • Content outlines may appear overly simplistic and lacking in critical details
  • Potentially expensive for certain medium-sized projects
  • Doesn’t offer AI writing capabilities 

💸 Surfer SEO Pricing

Surfer SEO pricing begins at $59 per month and provides various pricing plans:

  1. BASIC – Priced at $59 per month (or $49 per month with an annual subscription), this plan allows for the audit of up to 20 pages and the creation and optimization of 10 blog articles.
  2. PRO – At $119 per month (or $99 per month when paid yearly), this package includes auditing for up to 60 pages, as well as writing and optimizing 30 blog articles. Additionally, it enables the growth of up to 5 websites through the autopilot feature, Grow Flow.
  3. BUSINESS – This plan costs $239 per month (or $199 per month with an annual commitment) and offers auditing for 140 pages, alongside the writing and optimization of 70 blog articles. Furthermore, it supports the growth of up to 10 websites using Grow Flow on autopilot.

For enterprise clients, custom pricing options are available upon request.

💬  SurferSEO customer ratings

  • G2: 4.8/5

🎯 SurferSEO is best for

SurferSEO proves to be especially beneficial when delegating tasks to freelance content creators and technical SEO professionals.

Want to learn more about how Frase differs from Surfer SEO? Go to the dedicated Frase vs Surfer SEO analysis – you’ll find an up-to-date list of features, pricing, and G2 ratings.


textmetrics platform
Source: Textmetrics

For marketers looking for content-creation support, Textmetrics is an augmented writing platform that analyzes text and provides real-time improvement suggestions.

Textmetrics Key features

As with any SEO tool focused on copywriting support, the most notable feature here is augmented writing software. As you write, Textmetrics’ AI reads your content in real-time to analyze the content and offer suggestions. The solution bases this guidance on data-driven algorithms and provides support in 12 languages while operating in 25 countries.

❌ Textmetrics Cons

While Textmetrics provides exceptional writing support, its keyword research features are more basic. While its keyword search tool might prove sufficient for a beginner, it doesn’t provide the same depth as other tools. In addition, some features, such as the social tab settings, can be challenging for less experienced marketers to use.

💸 Textmetrics pricing

Textmetrics offers new users a 7-day free trial, after which the cost varies depending on the business in question. Specifically, the scale and particular needs of an organization will determine the final price.

💬 Textmetrics customer rating

At present, Textmetrics has a 4.5/5 rating on G2.

🎯 Textmetrics ideal users

This solution is a great fit for businesses looking for SEO support focused on producing optimized text.


writerzen homepage
Source: WriterZen

WriterZen serves as a viable alternative to Frase, being an AI-driven content creation tool that can be employed to enhance the SEO of your website’s pre-existing content. This platform can handle the entire content workflow for your site, from the planning stage to optimization.

WriterZen Key Features

Before we delve into the advantages of WriterZen, let’s briefly introduce its pros. The following are some of its noteworthy benefits:

  • The Topic Discovery tool enables you to find pertinent topics based on a specific keyword.
  • The Keyword Explorer significantly reduces the time spent on manual keyword research.
  • Keyword Insights allows you to identify all related keyword clusters for a given keyword.
  • The AI GPT-3 algorithm powers the Content Creator tool.
  • The Plagiarism Checker tool is capable of identifying plagiarized content.

❌ WriterZen Cons

Despite its impressive features, WriterZen has a few drawbacks that should be taken into consideration. Here are some cons associated with the platform:

1. The User Interface (UI) and User Experience (UX) of WriterZen can be somewhat perplexing.

2. The Content Creator in WriterZen is slightly cumbersome and does not function as seamlessly as other content writing tools.

💸 WriterZen  Pricing

WriterZen provides three subscription options for its users. 

Each plan is tailored to meet the needs of various user types and project sizes. Review the pros and cons below to determine which plan best suits your requirements.

  • Basic Plan: $39 per month ($27 per month with annual payment) – Ideal for individual users working on single projects
  • Standard Plan: $59 per month ($41 per month with annual payment) – Designed for small teams collaborating on multiple projects
  • Advanced Plan: $99 per month ($69 per month with annual payment) – Suitable for agencies and large digital marketing firms

💬 WriterZen Customer Rating

Users on G2 have given WriterZen a 4.7/5 rating

🎯 WriterZen is best for 

Bloggers, online entrepreneurs, content writers, and website owners.

Conclusion: Frase Alternatives 2024

In addition to these Frase alternatives, there are other tools available in the market that cater to specific content marketing and SEO needs. It’s essential to carefully evaluate each tool’s features, pricing, and usability before deciding on the one that aligns best with your goals and requirements.

By considering these Frase alternatives and competitors, you can make a well-informed choice about which content optimization tool is the perfect fit for your business. Whichever tool you select, it’s crucial to remember that quality content is the key to success in the constantly evolving digital landscape.

Kate Kandefer

Entrepreneur passionate about scaling SaaS companies on a global B2B stage. My expertise in AI, SEO, and Content Marketing is my toolkit for driving tangible results. I'm a hands-on executor guided by results, deeply passionate about marketing, and skilled at aligning business objectives with people's needs and motivations. With a pragmatic mindset. My approach is all about clarity, efficiency, and open dialogue.