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user search intent seo

What is User Search Intent & How to Use It in SEO

By Content Strategy, SEO

When you launch a search on Google, why do you do it?

This seems like a question with an obvious answer. You’re looking for something, whether it’s a location, an answer to a question, or a digital store. But each of those potential reasons for using the search engine have different motivations. And while the distinction might seem arbitrary, it speaks to a concept that plays a major role in effective SEO.

User search intent.

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seo content brief template

Content Brief Templates, Samples & Examples to Create Great Content [+Infographic]

By Content Brief

Creating great content isn’t easy. It’s a skill that requires a lot of practice and hard work.

That’s why it’s important to have tools and templates that can help make the process easier. 

In this blog post, we’ll share some of the best content brief templates and examples to help you create great content. We’ll also provide tips on how to use these templates effectively. So, if you’re looking to create better content, keep reading!

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content outline guide

The Definitive Guide to Writing a Content Outline

By Content Strategy, SEO

When you sit down to write an article, where do you start? There are many different ways to write an article, but if you have a content outline handy, it makes the process much easier. 

I often hear that creating a blog or article outline is difficult. Some people even say it’s intimidating as they feel like they’re constricting their creativity.

But is it really so?

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