Why do some websites consistently outrank others with similar content? The secret might be E-E-A-T. Standing out takes more than keyword stuffing in today’s world, where over 5 billion Google searches happen daily. Google’s quality evaluators are looking hard at how trustworthy your content is, and getting good at E-E-A-T could be your key to lasting SEO success. Here you’ll learn more how to improve EEAT.
Understanding Google’s E-E-A-T: The Backbone of SEO Success
Google’s search algorithm has come a long way from simple keyword matching to a smart system that judges content quality and credibility. At its core is E-E-A-T, a framework that shapes how Google sees and ranks your content.
What Does E-E-A-T Stand For?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness – four pillars Google uses to assess content quality. You’ll find this framework throughout Google’s search quality rater guidelines that influence content evaluation.
The first “E” – Experience – was recently added to recognize firsthand knowledge’s value. When you share personal experiences with a product or topic, you offer valuable perspectives that book knowledge alone can’t match. Think about it – a review from someone who’s used a camping tent in bad weather means more than generic descriptions.
Expertise is about how deep your knowledge runs in a particular subject. Are you qualified to talk about the topic? This might mean having formal credentials for medical content, while for DIY topics, it could show through clear, knowledgeable explanations.
Authoritativeness measures your reputation as a trusted source in your industry. When respected websites link to your content or industry leaders mention your work, Google notices this vote of confidence.
Trustworthiness looks at how accurate and reliable your content and website are. This covers everything from citing good sources to securing your website with proper HTTPS.
Why E-E-A-T is Crucial for SEO & User Trust
While Google has said E-E-A-T isn’t a direct ranking factor, it heavily influences many signals that determine search rankings. According to Siege Media (2024), sites that actively build up E-E-A-T tend to attract more organic traffic, get quality backlinks, and rank higher in search results, showing that E-E-A-T has become a fundamental ranking signal.
E-E-A-T is especially important for YMYL (Your Money or Your Life) topics – content that could affect readers’ wellbeing, finances, or safety. Suppose you’re writing about health treatments, investment advice, or safety tips. In that case, Google scrutinizes your E-E-A-T even more closely.
Recent research from Moz’s 2024 SEO and Content Trends report shows that content created or reviewed by subject matter experts is getting prioritized by Google. This shift comes from updated Search Quality Evaluator Guidelines. It leads to higher rankings for pages that clearly show the author’s expertise and credentials.
As Google’s Search Quality Rater Guidelines state: “Trust is now the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.” This highlights that while all elements matter, trust forms the foundation.
Plus, websites with strong E-E-A-T tend to weather algorithm updates better. When Google tweaks things to improve search quality, sites already following E-E-A-T guidelines typically maintain or improve their rankings, while lower-quality sites often take a hit.
14 Tactics to Improve E-E-A-T
If you want better rankings, stop thinking of E-E-A-T as just theory. It’s not just something Google’s Search Quality Raters care about – it’s the foundation of your SEO. Let’s break down each pillar of E-E-A-T and look at proven ways to strengthen them.
Experience: Demonstrating Firsthand Knowledge
Experience has become really valuable in how Google judges content quality. Unlike book knowledge, firsthand experience gives unique insights that research alone can’t provide.
According to Google’s documentation: “There are some situations where really what you value most is content produced by someone who has firsthand, life experience on the topic at hand.” This shows Google’s growing emphasis on valuing content that demonstrates genuine interaction with the subject.
Tactic 1: Incorporate Real-Life Examples and Case Studies
When creating E-E-A-T content, real examples powerfully demonstrate your hands-on experience. Instead of saying vague things like “social media marketing is effective,” share specific stories: “When I ran a targeted Instagram campaign for a local restaurant, we saw a 43% increase in weekend reservations within three weeks.
Case studies show your real-world application in a structured way. Document your process, challenges, solutions, and measurable results.
For example, MedPark Hospital in Bangkok successfully implemented an E-E-A-T-focused strategy by creating thousands of new content pages in both Thai and English to show expertise for different audiences. The results were impressive: Thailand traffic more than tripled their keyword rankings year-over-year. U.S. keyword rankings went from zero to 206,000 keywords, with English-language pages alone bringing over 250,000 organic visits in just one month.
Tactic 2: Build Personal Connections Through Storytelling
Stories create emotional connections that technical information can’t match. When you share personal experiences related to your content—failures, successes, and lessons learned—you humanize your brand and build stronger relationships with your audience.
Try incorporating narratives that show how you gained your expertise: “My journey to understanding content optimization began when my first blog completely failed to rank. That frustration led me to discover…”
This storytelling approach sets human-written content apart from AI-generated material, which is increasingly essential for establishing credibility.
Expertise: Establishing Your Domain Mastery
Expertise goes beyond experience to cover your depth of knowledge and training in your field. Google wants to make sure users get information from genuinely knowledgeable sources.
According to Moz’s 2024 predictions, content created or reviewed by subject matter experts is increasingly prioritized by Google, especially for YMYL topics. This highlights the growing importance of demonstrable expertise in SEO performance.
Tactic 3: Showcase Professional Credentials and Achievements
Remember to highlight relevant qualifications, certifications, education, and professional accomplishments. These credentials should appear in your author bio and about page and where relevant within the content.
For instance, if you’re writing about digital marketing strategies, mention your marketing degree, relevant certifications, or years of industry experience. This transparent approach helps establish your authority to discuss the topic.
Google’s Search Quality Raters now assess not just the website but also the credentials and trustworthiness of individual content creators, reinforcing the importance of clear author credentials, as noted by Siege Media.
Tactic 4: Collaborate with Recognized Industry Experts
Partnerships with established authorities can really boost your perceived expertise. Consider co-creating content, conducting interviews, or having your content reviewed by recognized experts in your field.
A B2B subscription-based service worked with Search Logistics to implement a comprehensive E-E-A-T strategy that included creating linkable “statistics roundups” on trending industry topics that demonstrated expertise and authority. By strategically building authority through expert content, they tripled organic traffic from 239 to 714 daily visitors in just 6 months. They earned high-authority backlinks from major media outlets including TechCrunch and Gizmodo.
Authoritativeness: Becoming the Go-To Source
Authoritativeness reflects how widely recognized you are as a trusted source within your industry. Unlike expertise, which is about what you know, authority is about who recognizes your knowledge.
As Google Search Quality Evaluator Guidelines explained, “the amount and type of E-E-A-T needed depends on the topic and purpose of the page. For example, a page about a serious medical condition requires a high level of trust, expertise, and authoritativeness, while a page about a hobby or personal experience may require less.“
Tactic 5: Secure High-Quality and Relevant Backlinks
Quality backlinks remain one of the strongest indicators of authoritativeness. When reputable websites link to your content, they’re vouching for credibility.
Focus on creating content so valuable that others naturally want to reference it. Comprehensive guides, original research, unique insights, and definitive resources attract links organically.
The case study of DesktopReady, a leader in desktop-as-a-service solutions with over 1 million users, illustrates this approach. After launching a new website and experiencing a significant traffic decline, they implemented a strategic E-E-A-T-focused approach that included building a stronger backlink profile. The results were impressive: they increased users by 409% and grew backlinks from 822 to 1,340, dramatically improving their SERP presence from just 4 terms to 468 terms in rankings.
Tactic 6: Develop Topical Authority in Your Niche
Rather than being a generalist covering everything superficially, aim to become deeply authoritative in specific topic clusters. Create comprehensive content hubs around key topics in your niche, with detailed pillar pages and related supporting content.
This approach shows deep subject matter knowledge and signals to Google that you’re a subject expert. According to HJ Kim from Google, “A search for a medical query will be identified as needing a response from an entity known for their medical expertise. A search for a product review might be identified as best served by content that the signals on the web indicate has the appropriate experience and recognized authority to speak on this topic.”
Trustworthiness: Creating a Reliable Online Presence
Trustworthiness might be the most critical element of E-E-A-T. Without trust, expertise, and authority don’t mean much. Google has explicitly stated, “Trust is now the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”
Tactic 7: Ensure Transparent Author Information and Contact Details
Transparency builds trust. Each piece of content should have clear author attribution with relevant credentials. Anonymous content, particularly on users’ well-being or finances, raises immediate red flags for Google’s quality raters.
Make sure your website includes:
- Author bios with relevant qualifications
- Clear about page detailing your company’s mission and team
- Easily accessible contact information
- Disclosure of potential conflicts of interest
- Transparent editorial policies for content creation
“Google is holding more content to higher standards of expertise. Not just YMYL. So make sure whoever is creating your content has demonstrable levels of experience, expertise, authority, and trust.” (Source: WordStream)
Tactic 8: Protect User Data with Security Protocols (SSL, Privacy Policy)
Website security has become a fundamental trust signal. At a minimum, SSL certification (HTTPS) must be implemented to protect data transmission. Beyond this, consider:
- Creating a comprehensive, easy-to-understand privacy policy
- Being transparent about data collection practices
- Implementing secure payment processing, if applicable
- Following industry-specific compliance requirements (like HIPAA or GDPR)
- Regularly updating security protocols to address emerging threats
Recent studies show that trustworthiness factors like these significantly impact Google’s ranking determinations, with security implementation being one of the most measurable trust signals.
Actionable Steps to Enhance Your E-E-A-T Score
Now that we understand what E-E-A-T covers let’s explore practical strategies to improve your website’s standing in these critical areas. Implementing these steps will contribute to better SEO and create a more valuable resource for your audience.
Conduct a Content Audit for Quality Assurance
A thorough content audit is your first step toward improving your E-E-A-T score. This process helps identify content that might undermine your site’s credibility and highlights opportunities for improvement.
Tactic 9: Identify and Update Low E-E-A-T Content
Start by evaluating your existing content against the E-E-A-T framework. Create a spreadsheet listing your pages with columns for each E-E-A-T component, rating them on a scale of 1-5. Look specifically for:
- Content lacking verified facts or proper citations
- Articles with outdated information or statistics
- Pieces written by unidentified authors or without proper expertise
- Pages with thin content that doesn’t fully address user intent
Once identified, prioritize these pages for improvement rather than immediately deleting them. For example, if you have a medical article without proper expert verification, consider reviewing it by a qualified professional and adding their credentials to boost the content’s expertise signals.
For SEO E-E-A-T improvements, enhance articles by adding:
- Relevant case studies demonstrating firsthand experience
- Updated statistics from authoritative sources
- Expert quotes or interviews
- More comprehensive coverage of the topic
- Clear author credentials where appropriate
Tactic 10: Remove Duplicate or Outdated Material
Duplicate content confuses search engines and undermines your site’s authority. Use tools like Screaming Frog or Siteliner to identify duplicate pages, then decide whether to:
- Consolidate similar content into more comprehensive guides
- Set up proper canonical tags to indicate preferred versions
- Redirect outdated pages to newer, more relevant content
- Remove truly redundant material that adds no unique value
For outdated content, establish a regular review schedule. Industry-specific content may need quarterly updates, while evergreen topics might require annual reviews. Add “last updated” dates to signal to readers and search engines that your content is maintained and current.
Optimizing for User Experience and Engagement
User experience signals strongly correlate with how Google assesses E-E-A-T content quality. Sites that are hard to navigate or frustrating to use probably won’t be seen as trustworthy or authoritative by users or algorithms.
Tactic 11: Improve Website Design and Navigation
Your site’s design directly impacts perceived trustworthiness. Consider these improvements:
- Implement clear, logical navigation menus that help users find information quickly
- Create obvious content categorization with topic clusters around your key subjects
- Add breadcrumb navigation to help users understand their location within your site
- Ensure important information (about page, contact details, privacy policy) is easily accessible
- Design with adequate white space and readable typography to improve content consumption
A clean, professional design signals competence and attention to detail—qualities that reinforce your expertise and trustworthiness. MedPark Hospital’s case study demonstrated this principle when they implemented proper hreflang attributes on their multilingual site to ensure appropriate language targeting, contributing to their dramatic increase in keyword rankings across different markets.
Tactic 12: Increase Page Load Speed and Mobile Responsiveness
Site performance is now a critical component of user experience and, by extension, your E-E-A-T assessment. Google’s Core Web Vitals provide specific metrics to target:
- Largest Contentful Paint (LCP): Aim for under 2.5 seconds
- First Input Delay (FID): Keep under 100 milliseconds
- Cumulative Layout Shift (CLS): Maintain below 0.1
Mobile optimization is particularly important as more than half of all web traffic now comes from mobile devices. Google evaluates mobile experience as part of its ranking considerations, making this a key factor in establishing high-quality content for SEO.
Tactic 13: Implement Schema Markup for Enhanced E-E-A-T Signals
One technical implementation directly supporting E-E-A-T signals is structured data markup using Schema.org vocabulary. This machine-readable code helps search engines understand the context of your content, including expertise and trustworthiness signals.
Essential Schema Types for E-E-A-T Enhancement
For optimal E-E-A-T support, implement these schema types:
- Person schema for author pages: Include credentials, education, awards, and affiliations to establish expertise
- Article schema for content: Mark up publish dates, update times, and author information
- Organization schema for your business: Include founding date, awards, and official social profiles
- FAQ schema where appropriate: Demonstrate topic expertise through comprehensive question-answering
- Review schema for testimonials: Showcase social proof and trust signals
In the B2B subscription service case study mentioned earlier, implementing structured data markup was one of the key technical E-E-A-T signals contributing to their traffic tripling within six months.
Industry-Specific Schema Implementation
Different industries benefit from specialized schema types:
- Healthcare websites: Use MedicalWebPage, Physician, and MedicalCondition schemas to establish medical authority
- E-commerce sites: Implement Product, Offer, and AggregateRating schemas to build trust and transparency
- Financial services: Use FinancialProduct schema with detailed specifications to demonstrate expertise
- Local businesses: Combine LocalBusiness and Review schemas for enhanced local trust signals
The DesktopReady case study illustrated the importance of industry-specific optimization when they extended their SEO efforts from just their website to social media profiles and YouTube to enhance their overall digital authority.
Tactic 14: Use User-Generated Content and Feedback
User engagement provides social proof that reinforces your E-E-A-T signals, particularly in the experience and trustworthiness categories.
Monitor and Encourage Positive Reviews
Reviews serve as powerful independent verification of your expertise and trustworthiness. Implement strategies to ethically gather feedback:
- Send follow-up emails asking satisfied customers for reviews
- Make the review process simple
- Respond thoughtfully to all reviews, especially negative ones
- Showcase reviews prominently on your website and product pages
- Integrate Google Business Profile reviews if you have a local component
When responding to reviews, demonstrate your expertise by offering additional insights while maintaining a helpful, professional tone. This public interaction showcases both your knowledge and commitment to customer satisfaction.
Leverage Testimonials and Social Proof
Beyond reviews, other forms of social proof can strengthen your E-E-A-T signals:
- Feature case studies documenting client success stories with measurable results
- Display testimonials from recognized industry figures or satisfied customers
- Showcase usage statistics or customer milestones (“Trusted by 10,000+ businesses”)
- Highlight media mentions or appearances on authoritative platforms
- Display relevant industry awards or certifications
When implementing these elements, prioritize authenticity over quantity. A few genuine, detailed testimonials from verifiable sources carry more weight than dozens of generic endorsements.
How to Improve EEAT Score with SEOwind
After working with dozens of clients and auditing hundreds of pages we realized something uncomfortable: most “content updates” don’t actually improve content. Sure, they might patch a stat, swap an H2, or add a paragraph for freshness. But the deeper stuff, the kind of updates that build expertise, authority, and trust, that was being skipped.
We wanted to fix that.
So we built Content Update inside SEOwind to reflect what this article talks about: making E-E-A-T not just a concept, but a systematic, repeatable workflow.
Each step of our AI-driven process is mapped to real-world E-E-A-T tactics:
Agent 1: Brand + SERP Awareness
This agent kicks off the process by learning your brand’s voice and analyzing what ranks for your keywords. It’s not just about fitting in keywords. It’s about aligning with what Google actually rewards: clarity, topical depth, and user-aligned structure.
Agent 2: Content Update Agent (Compare, Rewrite, Optimize)
Next, we compare your content with top-ranking competitors to find gaps in coverage, missing perspectives, or outdated sections. This step helps ensure your content reflects real expertise and user value, not just fluff.
It rewrites and reorganizes based on that analysis focusing on clarity, completeness, and relevance.
Agent 3: Eval and Refine
Then comes editing. This agent polishes tone, checks factual accuracy, and integrates your final feedback. It also runs a built-in E-E-A-T audit, scoring the content on trust signals, author visibility, and structural completeness.
GSC-Driven Internal Linking
Internal linking is often an afterthought but it’s critical for demonstrating topic coverage and improving navigation. SEOwind automates this with Google Search Console data to recommend links that boost both user flow and Google’s understanding of your site’s structure.
E-E-A-T Score: Measure Trust Before You Publish
We realized we needed a way to measure progress. So we built a scoring system that evaluates content across key E-E-A-T dimensions:
- Experience: Does the content reflect real-world use or first-hand knowledge?
- Expertise: Are the authors qualified? Are credentials shown and relevant?
- Authoritativeness: Are there high-quality citations, mentions, or link references?
- Trustworthiness: Is the content transparent, factually sound, and secure?
Each update gives you a before-and-after E-E-A-T score so you can track improvements in credibility, depth, and compliance with what Google looks for. It also offers actionable suggestions to push the score higher, from adding missing bios to improving factual citations or expanding coverage.
We didn’t start by building a tool. We started by trying to fix our own broken update process. And what we learned is this: you can’t fake E-E-A-T. But you can build workflows that make doing it right more consistent and less overwhelming.
Content Update 2.0 isn’t just about rewriting. It’s about giving teams a structure to enforce the hard parts of content quality at scale. And it’s how we finally moved from surface-level SEO to actual content performance.
Best Practices and Strategies for Sustaining E-E-A-T
Building E-E-A-T isn’t a one-time effort but an ongoing commitment to excellence. You must implement sustained strategies aligned with E-E-A-T principles to maintain and strengthen your website’s standing with search engines and users.
Keeping Content Fresh and Relevant
Content freshness directly impacts your website’s perceived expertise and trustworthiness. Outdated information can damage your credibility and undermine your authority in your industry.
Implement a systematic content refreshing schedule based on topic volatility. Quarterly reviews may be necessary for rapidly developing topics like technology or healthcare. For more stable subjects, annual updates might suffice. When updating content:
- Verify all statistics and replace them with newer data when available
- Check that external links still function and lead to authoritative sources
- Add new insights based on industry developments or research
- Restructure content to align with current search intent patterns
- Address new questions or concerns that have emerged in your field
According to website content best practices, adding a visible “Last Updated” date signals to users and search engines that you’re actively maintaining your content’s accuracy. This simple addition can significantly boost perceived trustworthiness.
Engaging in Continuous Education and Professional Development
Your personal and professional growth directly impacts your ability to produce expert content that adheres to E-E-A-T guidelines. As your industry evolves, so too must your knowledge and skills.
Google’s representatives pointed out that “E-E-A-T is not one update. We use various signals as a proxy to tell if the content seems to match E-E-A-T as humans would assess it.” This underscores the need to continuously improve your expertise and authority in ways recognizable to human evaluators.
Develop a structured approach to professional development:
- Subscribe to industry-leading publications and research journals
- Attend relevant conferences, workshops, and webinars
- Pursue additional certifications or advanced training
- Participate in professional organizations within your field
- Engage with communities of practice to exchange knowledge
Document your ongoing education and make it visible. Update your author bio and about page to reflect new certifications, speaking engagements, or published works. This transparency demonstrates your commitment to expertise and keeps your credibility credentials current.
Industry-Specific E-E-A-T Checklists
E-E-A-T requirements vary significantly by industry. Here are tailored checklists for three major sectors:
Healthcare E-E-A-T Checklist
- Author credentials: Ensure all medical content is written or reviewed by healthcare professionals with relevant credentials
- Current research: Cite peer-reviewed studies and authoritative medical sources
- Clear disclaimers: Include appropriate medical disclaimers about seeking professional advice
- Accuracy review: Implement a fact-checking process with qualified medical reviewers
- Patient privacy: Demonstrate HIPAA compliance and strict privacy protocols
- Citation standards: Follow academic citation practices for all medical claims
- Content dating: Clearly mark publication and review dates on all health content
Financial Services E-E-A-T Checklist
- Regulatory compliance: Display relevant licenses and regulatory affiliations
- Credential verification: Highlight certified financial planners, analysts, or advisors
- Risk disclosure: Include clear, comprehensive risk statements for investment content
- Transparent methodology: Explain how financial advice is developed and verified
- Privacy security: Implement and document robust financial data protection measures
- Market context: Update content to reflect current market conditions and regulations
- Conflict disclosure: Transparently disclose any potential conflicts of interest
E-commerce E-E-A-T Checklist
- Product expertise: Demonstrate deep knowledge of products through detailed, accurate descriptions
- Customer service transparency: Clearly communicate policies, warranties, and support options
- Security certification: Display security badges and implement visible purchase protection
- User-generated verification: Incorporate authentic customer reviews and photos
- Expert curation: Show product selection expertise through thoughtful categorization and recommendations
- Clear pricing: Maintain transparent pricing, including all fees and shipping costs
- Return policies: Create and prominently display fair, customer-friendly policies
By implementing industry-specific best practices, you’ll address the unique E-E-A-T challenges in your field while demonstrating to Google that you understand your audience’s specific trust and expertise requirements.
FAQs on E-E-A-T and SEO Optimization
As you work to improve your website’s standing with search engines, you’ll likely wonder how E-E-A-T principles apply to your situation. Let’s tackle some common questions to help you navigate the complexities of E-E-A-T and achieve better SEO results.
Does E-E-A-T Influence All Industries Equally?
This is one of the most frequently asked questions about E-E-A-T’s meaning and practical application. The short answer is no—E-E-A-T doesn’t impact all industries with the same intensity, but it matters universally.
E-E-A-T is particularly crucial for YMYL (Your Money or Your Life) websites—those covering topics that could potentially impact a person’s health, financial stability, safety, or happiness. These include:
- Health and medical information
- Financial advice and services
- News and current events
- Legal information and services
- Shopping sites with payment processing
- Educational resources that influence major life decisions
For these categories, Google applies significantly stricter E-E-A-T standards. Medical content, for example, is expected to be written or reviewed by qualified healthcare professionals with verifiable credentials. At the same time, financial advice should come from certified experts.
Common Mistakes to Avoid When Improving E-E-A-T
Understanding what not to do is often as important as knowing what to do when implementing E-E-A-T guidelines. Here are critical mistakes to avoid:
Treating E-E-A-T as a “Set and Forget” Strategy
One of the most common errors is viewing E-E-A-T as a one-time implementation rather than an ongoing commitment. E-E-A-T isn’t a checkbox you tick but a continuous process requiring regular content reviews, updates to author credentials, and adaptation to evolving industry standards. Establish a regular audit schedule to ensure your content remains current and trustworthy.
Lacking Content Transparency
Failing to clearly identify content creators undermines trust immediately. Anonymous content or vague attributions like “Staff Writer” raise red flags for users and search engines. Every substantive piece of content should include:
- The author’s full name
- Relevant credentials or experience that qualifies them to write on the topic
- A link to a detailed bio page where appropriate
- Information on the editorial review process for sensitive topics
Neglecting Credible Citations
Claims without evidence damage your SEO E-E-A-T efforts. Always cite reputable sources when stating facts, statistics, or making claims. This doesn’t mean every sentence needs a citation, but substantive claims should be backed by evidence from trustworthy sources like:
- Academic journals and research studies
- Government agencies and official statistics
- Recognized industry authorities
- Primary sources whenever possible
Prioritizing Sales Over Helpfulness
Content primarily designed to sell products rather than inform users weakens perceived E-E-A-T. Even commercial pages should provide genuine value through the following:
- Comprehensive product information beyond basic specifications
- Honest discussions of both benefits and limitations
- Helpful comparisons with alternatives
- Educational content that helps users make informed decisions
Available Tools for Assessing Your E-E-A-T Level
While Google doesn’t provide an official “E-E-A-T score,” several tools can help you evaluate and improve the signals contributing to better E-E-A-T assessment. Here are some of the most valuable:
Schema Markup Validators
Tools like Google’s Structured Data Testing Tool or Schema.org’s Markup Validator help implement your E-E-A-T-supporting structured data correctly. Properly formatted schema markup helps search engines understand:
- Author credentials and expertise
- Content publication and update dates
- Organizational information and relationships
- Review authenticity and context
SEMrush Content Audit Tool
This comprehensive tool helps identify content that may be undermining your overall E-E-A-T by flagging:
- Thin or duplicate content
- Outdated information needs updates
- Low-performing pages that may lack credibility
- Content gaps where expertise isn’t being demonstrated
While not explicitly designed for E-E-A-T, Search Console provides valuable insights into how Google perceives your site:
- Core Web Vitals metrics that impact user experience
- Search performance data that may indicate trust issues
- Manual actions that could reflect E-E-A-T concerns
- Indexing issues that might prevent your expertise from being recognized
Brand Monitoring Tools (Ahrefs, Moz, BrandMentions)
These tools help track mentions of your brand across the web, which contributes to your authority assessment:
- Unlinked mentions that could be converted to authority-building backlinks
- Sentiment analysis to gauge public perception
- Industry citation tracking to measure growing authority
- Competitor comparison for authority benchmarking
When using these tools, focus on trends rather than absolute numbers. Look for improvement over time in key metrics like:
- Engagement rates on expert content
- Growth in authoritative backlinks
- Reduction in bounce rates for key pages
- Expanding coverage of your core topic areas
By understanding these FAQs and implementing the suggested strategies, you’ll be well-positioned to leverage E-E-A-T principles for sustainable SEO success. The goal isn’t to game the system but to genuinely become the most trustworthy, experienced, and expert resource in your field. This goal benefits both search performance and user satisfaction.
