Skip to main content

Content is king. Your business relies heavily on engaging and informative content to attract new customers and retain their interest. However, producing high-quality content can take time and effort. It may require unique expertise or skill sets that you or your in-house team might not possess. That’s where outsourcing content writing services comes into play – allowing businesses like yours to obtain professionally-crafted written materials without having to master the art of storytelling themselves.

This definitive guide will give you insights on all aspects of outsourcing content writing services – from understanding what it involves, evaluating whether it’s right for your business, exploring available options, and identifying red flags when selecting providers.

What is Outsourcing Content Writing?

What is Outsourcing Content Writing?

Outsourcing content writing is hiring external individuals or agencies to create written materials for your business needs. These third-party service providers could be freelancers, specialized agencies, productized service platforms, or even AI-based tools designed to craft compelling content such as blog posts, articles, whitepapers, scripts, web copywriting, etc.

This approach enables businesses like yours to:

  1. Save time by delegating the responsibility of producing professional copy without needing to dedicate internal resources or personnel.
  2. Access a broader range of expertise on different niches and industries from skilled writers who are well-versed in various subjects.
  3. Ensure consistent quality by working with experienced professionals who understand best practices for search engine optimization (SEO), readability metrics, and persuasive storytelling techniques.

As you explore the world of outsourced content creation further, you’ll discover numerous benefits that can help streamline your communication efforts while maximizing the positive impact on audience engagement levels within competitive markets. This makes outsourcing an increasingly appealing option among savvy entrepreneurs looking to establish meaningful connections with consumers through the power of words.

Should you outsource content creation?

Should you outsource content creation?

Deciding whether or not to outsource your content writing is crucial for businesses and individuals. Several factors are to consider, such as time constraints, expertise level, and budget. Before leaping outsourcing your content needs, weighing the pros and cons of doing so is essential.

Time Management Considerations

Outsourcing content writing can save you valuable time you can redirect toward other aspects of your business. Creating high-quality articles, blog posts, and marketing materials takes significant time, effort, and resources. You could use this time for critical tasks such as securing new clients or fine-tuning your products.

Expertise in Content Creation

While you may have great ideas for promoting your offerings or sharing knowledge about your niche, you may need to be more skilled in crafting those ideas into compelling written works. Professional writers possess vast experience and know-how to create engaging online content tailored to specific audiences. If creating persuasive copy isn’t one of your strengths, outsourcing this responsibility will ensure that the material captures readers’ interests effectively.

Budgetary Concerns

Hiring an experienced writer or agency does come at a cost. Therefore, comparing the expense of obtaining these services against the potential return on investment is essential. The key here is identifying if the value gained from outsourced work justifies its price tag. Remember, investing in content production has long-term benefits—for instance, it increases website traffic and positions you as an industry expert.

Here are some questions to ask yourself when deciding whether or not to outsource your content writing:

  1. Do I have enough time available to devote to creating quality content consistently?
  2. Does my team have sufficient expertise in producing captivating written works?
  3. Can my organization afford the cost associated with hiring professionals for this job?
  4. Are there aspects of my operations where I could better allocate resources?
  5. Can outsourcing content writing lead to improved results, such as increased engagement, better search rankings, and higher conversion rates?

Benefits of Outsourcing Content Writing

Benefits of Outsourcing Content Writing

Outsourcing content writing can be a strategic decision for businesses and entrepreneurs alike. By outsourcing content writing services, you can access the expertise and talent pool necessary to develop high-quality content that drives results. Here are some key benefits of outsourcing your content needs:

Access to Skilled Writers

One of the main advantages of outsourcing your content is tapping into a vast network of experienced writers who possess the knowledge and skill set you require for generating engaging materials. These professionals are adept at crafting persuasive copy that caters to different target audiences, ensuring you get well-written, error-free, and compelling content.

Cost-Effective Solution

Choosing an outsourced solution can often be more cost-effective than maintaining in-house writers. While hiring permanent staff can incur additional overheads such as salary, benefits, and equipment costs, outsourcing allows you greater flexibility and control over financial resources. You pay only for the work completed by freelance content writers or agency writers.

Time Savings

You will save valuable time by delegating your writing tasks to external experts. This means more focus on strategy, product development, customer service, and other aspects critical to your company’s growth.


Another significant benefit of outsourcing is its inherent scalability. As your business grows or demand fluctuates throughout the year, it’s essential to have a flexible workforce that can accommodate these changes seamlessly without compromising on quality or deadlines. When working with external writers or agencies, scaling up or down becomes much easier since they generally possess sufficient resources to manage varying workload levels across multiple projects.

Diverse Expertise

Hiring from a pool of the best writers allows access to diverse subject matter expertise. Whether you need articles on technology trends or guides about home improvement tips, skilled outsourced professionals will generate tailor-made material designed specifically for your niche. This ensures your content is both relevant and engaging for your target audience.

Improved SEO

Outsourced writers are generally well-versed in search engine optimization (SEO) techniques, ensuring your content ranks high on search engine results pages. By producing keyword-rich material that follows best practices, experienced professionals improve your website’s visibility while driving organic traffic to help increase conversion rates.

Outsourcing content creation services offers many benefits: access to skilled experts, cost-effectiveness, time savings, scalability, diverse expertise, and improved SEO outcomes. By leveraging these advantages, businesses can develop compelling stories and reach their goals – all while enjoying greater focus on growth-driving activities.

How to Outsource Content Creation: Step-by-Step Guide

How to Outsource Content Creation: Step-by-Step Guide

To successfully outsource content writing services, it’s essential to follow a step-by-step process that ensures the right fit between your business requirements and the capabilities of the outsourced writers. This guide will walk you through three crucial steps: determining scope, finding writers, and creating a feedback loop.

Step 1: Determine Scope

Before outsourcing any content writing services, begin by defining the scope of your project. Clearly outlining expectations will help ensure fruitful collaboration with your chosen writer or content marketing agency. Consider the following aspects:

  1. Content strategy: Define what you want to achieve with your content – brand awareness, lead generation, increased sales conversions. Specific goals allow your chosen writer or agency to tailor their work accordingly.
  2. Types of content: Identify which types of content you need – blog posts, articles, whitepapers, and social media updates.
  3. Quantity and frequency: Determine how many pieces of content are required and at what intervals they should be delivered.
  4. Target audience: Understand your intended readers so writers can create well-targeted content.
  5. Budget limitations: Have a clear idea about how much you can spend on outsourcing content writing services.

By comprehensively understanding the project scope beforehand, finding suitable writers becomes much more straightforward.

Step 2: Find Writers

The next step is locating skilled writers capable of delivering high-quality work within the designated parameters. Here are some practical ways to search for sharable resources:

  • Referrals: Ask colleagues or connections in similar industries for recommendations regarding experienced freelancers or agencies providing outsourced content writing services.
  • Freelance platforms: Platforms like Upwork and Fiverr facilitate connecting businesses with freelance service providers from various fields, including article writing outsourcing options tailored towards diverse needs.
  • Industry-specific job boards: Search niche job boards catering to hiring content creators, such as ProBlogger.
  • Social media: Leverage the reach of social networks like LinkedIn and Twitter to post about your requirements and discover potential candidates.
  • AI writing platforms: Instead of cooperating with a human writer you can go for an AI article writing tool. You will get a great foundation for your blog post and you will be able to build value on top.

Remember to carefully review each candidate’s portfolio and testimonials to gauge their experience level and suitability for your project.

Step 3: Create a Feedback Loop

Establishing an effective feedback loop is crucial for maintaining a healthy working relationship with your chosen writer. This helps ensure that both parties are satisfied with the quality of work produced. Here’s how to create an effective feedback loop:

  1. Set clear expectations: Make sure writers understand your desired tone, style, message, and any other specific nuances. Agree on content brief and outline.
  2. Provide initial feedback: After receiving the first few drafts from the writer (or agency), give constructive criticism and suggestions for improvement.
  3. Continuous communication: Encourage open communication throughout the project and address any concerns promptly.
  4. Regular check-ins: Schedule periodic meetings to review progress, discuss issues, share updates, or brainstorm new content ideas.
  5. Recognize good work: Let writers know when they’re doing well; this reinforces positive habits, boosts morale, and fosters trust.

By following these three essential steps – determining scope, finding writers, and creating a feedback loop – you will be better equipped to outsource content writing services while ensuring optimal results aligned with your organizational objectives.

Outsource Content Writing Services to AI

outsource content writing AI

The rise of artificial intelligence (AI) has revolutionized various aspects of business processes, including content creation. Outsourcing content writing services to AI-powered tools can save time, reduce costs, and enhance the overall quality of your work. Let’s delve deeper into how AI-driven writing tools can speed up your writing process and add more expertise to your content.

Speed up Your Writing with AI

Utilizing AI for outsourcing content writing comes with several advantages that can drastically improve and optimize your workflow:

  1. Time efficiency: One of the most notable benefits of using AI-driven tools is their ability to generate first drafts rapidly. This quick turnaround lets you focus on other tasks or projects while ensuring your content pipeline remains full.
  2. Keyword inclusion: Keyword usage is crucial for search engine optimization (SEO). Advanced algorithms in AI tools detect and incorporate relevant keywords naturally throughout the article while maintaining a high-quality flow.
  3. Consistency in tone and style: By leveraging machine learning and natural language processing technologies, these advanced solutions maintain a consistent tone of voice and grammatical structures across different pieces of content within a project.
  4. Data-backed recommendations: Some AI-powered platforms provide suggestions based on quantitative data analysis or industry trends that can help elevate your content’s relevance.

Add Expertise on Top

While relying on outsourced content writing services driven by artificial intelligence offers many benefits, it is essential to remember that human input remains invaluable in ensuring top-notch output. Here are some ways to complement the work generated by such tools with human expertise:

  1. Editing and proofreading: While AI-generated drafts effectively save time during the initial drafting phase, it is still crucial for subject matter experts or experienced editors to revise them thoroughly. This step ensures information accuracy, communication clarity, and proper contextualization suited to audience preferences.
  2. Personalization: Adding personal anecdotes, stories, and insights enables a unique touch to the content that AI-generated drafts might lack. This layer makes articles relatable, engaging, and memorable to readers.
  3. Strategic positioning: Even with advanced algorithms capable of generating high-quality content independently, AI-driven tools cannot fully grasp the nuanced aspects of your brand’s strategy or long-term goals. Combining human expertise in strategy and branding can fill these gaps by aligning the final output with target audience expectations and competitive guidelines.

Outsourcing content writing services to AI-powered solutions offers various benefits—from speeding up processes to incorporating relevant keywords seamlessly—that make it an attractive option for businesses keen on optimizing their content creation workflows. However, even with automation, human input remains crucial for adding depth and irreplaceable value in a world where quality-driven content is paramount.

Types of Content Writing Services

Types of Content Writing Services

Outsourcing content creation involves hiring skilled professionals to create quality, engaging, and tailored content. Three primary options are available for those wishing to outsource content writing services: freelance content writers, content marketing agencies, and productized services. Each option has advantages and disadvantages, so it is essential to weigh them carefully before deciding which best suits your needs.

Freelance Writers

Freelance writers are professionals who offer their writing skills per-project or contractual basis.


  1. Versatility: Working with freelancers allow you to hire multiple writers for specialized subjects or project types.
  2. Cost-Effective: Freelance writers often have lower operating costs than agencies due to their flexible work arrangements, potentially offering more budget-friendly rates.
  3. Personal Touch: Independent contractors can provide a personalized touch, adapting quickly to specific requirements that may arise during the project.


  1. Lack of Accountability: Freelancers work independently (and sometimes remotely), and ensuring that deadlines are met, or work meets expected standards might be challenging.
  2. Limited Availability: Due to working with several clients at once, some freelancers might need help to accommodate sudden or extensive changes in workload.

Content Marketing Agencies

Content marketing agencies specialize in creating comprehensive strategies, including written material designed specifically for businesses’ marketing goals.


  1. Professional Expertise: These agencies typically employ vast skillsets from their teams consisting of writers, editors, strategists, and marketers.
  2. Streamlined Processes: Their established systems ensure a seamless workflow from start to finish while providing consistent quality control.
  3. Comprehensive Solutions: They can handle various projects beyond content creation, such as strategy development, SEO optimization, design enhancements, and social media management.


  1. Higher Costs: Due to overhead expenses and investment in qualified content marketing team members, content marketing agencies generally charge higher fees than freelancers.
  2. Less Flexibility: Some agencies may impose minimum contract terms or project requirements, which might not suit smaller businesses or projects with limited scopes.

Productized Services

Productized services are pre-packaged and standardized solutions covering specific content writing needs, usually built around a specialized niche.


  1. Scalability: As package-based offerings, such a content creation service allows you to scale your content output quickly.
  2. Fixed Rates: Predictable pricing structures simplify budgeting decisions by eliminating the need for lengthy fee negotiations and enhancing transparency.
  3. Quick Turnarounds: Pre-defined packages enable these service providers to streamline their processes efficiently for prompt delivery timelines.


  1. Limited Customization: Due to their standardized nature, productized services may lack flexibility in adjusting the scope of work to meet unique client requirements more appropriately.
  2. Focus on Niche Topics: Since many productized services excel in particular niches rather than an extensive range of topics, they might not be suitable for businesses requiring diverse subject matter covered.

Best Content Writing Services

Choosing the right content writing service from many options can be daunting. However, paying attention to what a company offers regarding expertise and workflow optimization can help you make the best decision for your business. This section will cover three popular platforms: SEOwind, Fiverr, and Upwork.

SEOwind – Agency with AI Tool

seowind homepage

SEOwind is a creative content writing agency combining artificial intelligence with human expertise to create high-quality, engaging content. Some key features that set SEOwind apart include:

Optimized Content Writing Workflow

Advanced AI tools like SEOwind allow companies to streamline their content creation process, making their services both efficient and affordable. With their technology-driven approach, clients receive well-researched articles that meet their unique requirements while staying within budget.

Based on the Data, No Guesswork

SEOwind utilizes cutting-edge analytics software to gather insights from reliable sources such as Google searches and industry trends. This data-driven methodology eliminates guesswork and ensures that each piece produced is relevant, accurate, and up-to-date with current information.

Add Your Value on Top

Collaboration between client and agency is essential at SEOwind. Their team works closely with clients, providing feedback loops to ensure the completed product accurately reflects their desired message or brand identity. By incorporating personalized touches into each article or blog post, they deliver engaging content tailored to the target audience.

seowind banner dark with image


fiverr homepage

Fiverr is an online marketplace for freelancers offering various services—including outsourced content writing—often starting at just five dollars per project (hence the name). Among its multiple benefits are:

  • A vast pool of freelance writers with diverse experience levels
  • Transparent pricing structures based on gig packages
  • Built-in communication channels for easy collaboration between clients and writers
  • User reviews allow you to gauge freelancer quality before hiring them
  • Budget-friendly options, especially for smaller projects

However, quality can be inconsistent on Fiverr due to the wide range of expertise levels. Moreover, the platform primarily caters to quick-turnaround content instead of long-term partnerships.


upwork homepage

Upwork is a leading online freelancing platform that connects businesses with skilled professionals worldwide. Many companies turn to Upwork for their outsource content writing needs for various reasons:

  • A rigorous freelancer vetting process ensures high-quality work
  • Advanced search filters help you find the best match based on skills, experience, and budget
  • Secure payment system where funds are held in escrow until project completion
  • Hourly or fixed contract structures provide flexibility and control over your spending

Although hiring through Upwork may require additional time for selecting and interviewing candidates—and could potentially have higher costs—this extra effort often results in superior quality output.

Understanding each platform’s advantages and drawbacks lets you decide which content writing service meets your needs and budget constraints.

11 Tips for Successfully Outsourcing Content Writing

To help you navigate this process, we’ve gathered invaluable tips from experienced professionals ranging from content writers to CEOs. From setting clear goals and expectations to the necessity of providing clear and comprehensive guidelines, these industry leaders share their insights on making content writing outsourcing work.

Tip 1: Make a Bulletproof Process for Outsourcing

John White

John White, MBA in Sales, Manager, and Golf Instructor, Improve Here

I’ve dealt with this a bunch. In my opinion, you have to have a streamlined process that you have created in a step-by-step format.

Even with simple pieces of content, it is easy to take for granted the workflow you have created over hundreds of pieces of content. I have hired many writers and have only had success when I had a bulletproof process in place that I know works. When I say bulletproof, I mean detailed and no room for confusion.

I had a client that had to have all pictures formatted 1100×700 JPEG. In my experience, just having a step “All images must be 1100×700” is not enough. What worked for me is giving specific instructions on exactly what to do i.e “Use this Canva login (created just for outsourced writers)”, click “Create Design,” click “Choose Custom Size,” then type in “1100×700,” and use this window for every image you upload to the content.

Maybe this seems like a lot but, if the writer misses a step, it’s on them if your process is bulletproof.

Tip 2: Create a Request-and-Delivery Process

Alli Hill

Alli Hill, Founder and Director, Fleurish Freelance

Outsourcing content writing can save you time and money, but only if you have a solid process for doing so. As a freelance writer, I’ve worked with several clients who didn’t have a good system in place for sending requests and reviewing the content I send them. 

Files would get lost or not go to the right people. There would be long gaps in communication on the client side. They’d send briefs and formatting requirements after I’d written the first draft. These things severely hinder the process and create extra steps on both sides.

My best advice is to create a request-and-delivery process. If you’re not sure what this should look like, defer to your outsourced partner who specializes in this. Lean on their expertise to build your processes so everything flows predictably.

Tip 3: Understand Good Content Before Outsourcing

Phillip Stemann

Phillip Stemann, Freelancer, Phillip Stemann

I made this mistake, and I see others do it, too.

You need to know what a well-written SEO-optimized article looks like to succeed with outsourcing your content.

Don’t get me wrong. You don’t need to be an expert in content creation to be able to outsource. You need to have some general knowledge about what makes a good article, so when you receive your article from the person/company you outsourced to, you immediately know whether it’s a good article.

I outsourced my content before I knew what good content looked like, and it didn’t go very well. Instead, I sat down, watched several SEO-related videos, and tried to create some articles myself to see what worked. Then I ended up with an idea of what makes a good article.

That’s how you succeed with outsourcing your content. It’s simple, but you have to put in the effort.

Tip 4: Implement Detailed Instructions

Georgi Todorov

Georgi Todorov, Founder, ThriveMyWay

One crucial tip to make content writing outsourcing work effectively is to provide clear and detailed instructions to the writers. Clear instructions are essential for ensuring that the outsourced writers understand your expectations and can deliver content that meets your requirements. 

Based on my experience, this tip is highly important for several reasons :

  1. Clarity of expectations: When outsourcing content writing, it’s essential to clearly communicate your expectations regarding the content’s tone, style, length, formatting, target audience, and any specific guidelines or requirements. 
  2. Consistency in messaging: Clear instructions enable consistency in your brand’s messaging and voice across different pieces of content. When outsourcing content writing, it’s crucial to convey your brand’s unique identity, values, and communication style to the writers. 
  3. Enhancing quality and relevance: Detailed instructions can help ensure that the outsourced content.

Tip 5: Layout Comprehensive Guidelines

Harry Morton

Harry Morton, Founder, Lower Street

One essential tip for outsourcing content writing successfully is to provide clear and comprehensive guidelines to the writers, right from the get-go. Clear guidelines act as a roadmap for the writers, helping them understand your expectations and deliver content that meets your requirements. 

Clearly outline the desired tone, style, target audience, and any specific formatting or SEO guidelines you may have. By providing precise instructions, you minimize the chances of misinterpretation and ensure that the content aligns with your brand’s identity and objectives. 

Well-defined guidelines also save time and effort, as writers can produce content that requires minimal revisions. Ultimately, clear guidelines empower writers to create content that resonates with their audience and achieves the desired results, making your outsourcing experience more efficient and rewarding.

Tip 6: Provide a Strong, Detailed Brief

Matias Rodsevich

Matias Rodsevich, CEO, PRLab

The one crucial tip to make content writing outsourcing work is to provide a strong, detailed brief. Clearly communicate your expectations, including the target audience, desired keywords, length, tone of voice, and any specific references or visuals. 

A well-crafted brief sets the foundation for a successful collaboration with the writer, ensuring they understand your goals and requirements. Based on my experience, involving relevant team members in the brief review process and planning ahead for interlinking related pieces can further streamline the outsourcing process and maintain consistency across content. 

A comprehensive brief enhances clarity, minimizes revisions, and produces high-quality content that aligns with your brand’s vision and objectives.

Tip 7: Supply Thorough Company Information

Dragos Badea, CEO, Yarooms

In my experience, nothing beats a very detailed document you can hand off to a copywriter that includes information about your company, history, key players, key projects, office culture, etc. 

You want to hand them a document that, when read and referenced, gives them the same level of understanding of your company as someone who has been there for a few months. 

You can do this with calls and meetings, but I find that something that is easy to reference as you go is a much better option, and you can give it to multiple people at the same time.

Tip 8: Give a Detailed Content Structure

Casey Preston

Casey Preston, CRO and Founder, Stratosphere

To make content writing outsourcing work effectively, provide the writer with a detailed content structure. Include essential elements in your content briefs such as the suggested title, primary and secondary keywords, target audience overview, goals and takeaways, marketing funnel stage, target word count, and deadline. 

Clear content structures align the writer with guidelines, minimizing revisions and ensuring efficient delivery of content that meets your objectives.

At Stratosphere, we have found that providing a comprehensive content structure in our briefs significantly improves the quality and efficiency of outsourced content writing projects. We establish a strong foundation for successful content creation by setting clear expectations from the start. 

This approach has allowed us to deliver content that meets our client’s needs, saves time in the revision process, and enhances overall satisfaction with the outsourced writing services.

Tip 9: Establish Robust and Consistent Communication

Vikrant Shaurya

Vikrant Shaurya, CEO, Authors On Mission

The key to success in outsourcing content writing lies in establishing robust, clear, and consistent communication. In my role as the CEO of Authors On Mission, I’ve witnessed firsthand the transformative power of open dialogue between an author and an outsourced writer. 

By clearly defining the vision, audience, and unique voice and maintaining constant feedback, the resulting content perfectly mirrors the author’s intent. Additionally, such a setup encourages the writer to delve deeper into the author’s perspective, leading to the creation of content that truly resonates with the target audience. 

Remember, a successful outsourcing relationship is more than just a transaction; it’s a collaborative effort that leads to compelling content that meets the author’s expectations, profoundly connects with readers, and propels your message far and wide.

Tip 10: Balance Affordability and Quality

Hannah Oneill

Hannah Oneill, Freelance Copywriter and Marketing Strategist, Hannah O’Neill

The biggest problem with outsourcing content is finding the right balance between affordability and quality. As a freelance SEO copywriter, I regularly have clients who come to me after bad experiences with writers. 

Here’s the thing, though: if you want quality, you have to be willing to invest in a professional service. There are so many ‘writers’ out there, but that doesn’t mean they all know how to elevate your brand and send the right message to your target audience. 

If you find a writer you want to work with, see if they ask about your brand and the target audience the content is for. That way, you’ll know the writer is a professional and has your best interests at heart. 

If the writer doesn’t ask the right questions, walk away!

Tip 11: Track Results for Quality Assurance

Dennis Consorte

Dennis Consorte, Digital Marketing and Leadership Consultant for Startups, Snackable Solutions

One of the hardest parts of outsourcing content writing is consistency. If you’re like me, you’re producing a high volume of articles each month. This makes it hard to track the best—and worst writers, creating quality assurance issues. 

So, you need to put a system in place. One way to do this is by tracking results in a project management platform like Trello or Asana. You should have editors as part of your process, rather than relying entirely on writers. 

The editors can help you measure the quality of the work product produced by individual writers. Over time, you’ll have enough data to determine which freelancers to keep on board, and which ones to let go.

How to Pick a Proper Content Writing Service?

Choosing the right content writing service provider is crucial for achieving your business goals and boosting brand visibility. By following these guidelines, you can ensure you make an informed decision when outsourcing your content writing needs.

Establish Your Content Requirements

Before approaching any content writing service, determine your specific requirements, which include:

  1. Type of content needed (blog posts, articles, landing pages, product descriptions).
  2. Desired word count or range.
  3. Preferred style or tone of voice.
  4. Target audience and keywords.
  5. Frequency of the required content (monthly, weekly).

Having clarity around these aspects will save time and help identify potential candidates that align with your needs.

Check out Their Experience and Expertise

While expertise in different niches can vary significantly among service providers, favor those with experience working in your industry or expertise in creating similar types of content that suit your requirements. Review their portfolios and look for relevant samples that showcase their ability to deliver quality work while adhering to the preferred tone and desired format.

Read Reviews and Testimonials

Reading client reviews on platforms like TrustPilot or Google My Business could provide invaluable insights into what to expect from a particular service provider. In addition, reaching out to former clients for testimonials or case studies may give you a deeper understanding of their processes and capabilities before making an outsourced investment.

Assess Communication Skills

Effective communication is essential for successful collaboration with any outsource content writing team; thus, evaluate their promptness in responding to queries and willingness to address concerns during initial interactions.

Compare Pricing Models

Evaluate multiple providers’ pricing models by comparing them based on quality over cost alone. Cheaper options might not be better if they compromise quality output; therefore, weigh project-based fees versus hourly charges while documenting additional expenses such as editing or publishing tasks.

Lastly, have a trial period to test the competency of the content writing service you are considering. In doing so, you can better gauge their efficiency and professionalism and assess their potential for a long-term partnership in your project.

Select the Best Content Writing Company

Choosing the right content writing company is crucial in achieving your business goals and improving your online presence. There are several factors to consider when searching for the best fit. In this section, we will explore some key aspects that can help you make an informed decision while selecting a content writing company.

Quality of Work

First and foremost, assess the quality of work delivered by the content writing companies you have shortlisted. Browse their portfolios, review published articles or blog posts, and take note of their readability, grammar, tone, and ability to engage the reader. High-quality content can boost your website’s rankings on search engines and increase reader engagement.


Experience matters in any industry; content writing is no exception. When considering outsourcing article writing services, evaluate their years of experience and expertise within your specific niche or industry. Companies with extensive experience demonstrate seasoned knowledge, adaptability to different styles and topics, and a proven track record of delivering high-quality content.

Range of Services

Examine what kind of services they offer beyond just producing written material:

  1. Do they provide keyword research?
  2. Can they produce SEO-optimized content?
  3. Can they handle various formats like blog posts, whitepapers, and ebooks?

A versatile company can cater to all your content needs without working with multiple vendors.

Turnaround Time

Define clear expectations for turnaround time upfront when evaluating outsourced blog writing agencies. Prioritize companies that deliver quality work promptly, adhering to deadlines efficiently. Rapid turnaround times ensure consistent publishing schedules promoting better SEO performance and reader engagement.

Testimonials & Reviews

Consider client testimonials and reviews as a valuable source of information about a company’s professionalism and credibility—analyzing feedback from past clients regarding their experience working with these firms provides insight into their potential compatibility with your project requirements.

In addition:

  • Request samples or case studies to validate their claimed proficiency
  • Understand their hiring process and vetting criteria for content writers
  • Inquire about how revisions and edits are managed

Considering these factors, you’ll be well-equipped to select the best content writing company suitable for your unique project needs. Quality, experience, versatility, timeliness, and positive testimonials are vital indicators of an exceptional content writing provider.

15 Questions to Ask When Vetting an Agency

Questions to Ask When Vetting an Agency

Outsourcing content writing can be a game-changer for your business, but finding the right partner is essential. Before hiring an agency, you must conduct a thorough assessment to determine if they fit your needs best. Here is a list of critical questions that you should ask during the vetting process:

Experience and Expertise

  1. How long have you been in the content creation industry?
  2. What type of clients do you typically work with?
  3. Can you share examples of previous projects similar to our business or niche?

These questions enable you to gauge their experience level and ensure that they understand your target audience.

Content Strategy Approach

  1. How do you develop a content strategy tailored to each client?
  2. What tools or methodologies do you use?

Understanding the agency’s approach will help determine whether they take a research-driven, targeted approach or rely solely on guesswork.

Writing Talent

  1. Who writes the content? Are they in-house writers or freelancers?
  2. How do you ensure consistency in style and voice across different projects?

A strong team of skilled writers is vital for delivering high-quality content. Ensure the agency has access to diverse talents who can create engaging copy for your specific requirements.

Quality Control Measures

  1. Can I see samples of recent content before committing?
  2. How does your editorial process work? Who reviews and proofreads articles before delivery?

Quality control measures enable an agency to deliver error-free, polished content aligned with brand guidelines.

Pricing Model and Timeline Expectations

  1. How do you price your outsourced content writing services? Is it per word, per project, or retainership basis?
  2. What are your typical turnaround times from brief submission until final delivery?

An agency’s pricing model should provide value without compromising quality or turnaround times.

Flexibility and Scalability

  1. How adaptable are you to changes in content requirements or volume growth?
  2. Can you deliver under tight deadlines or expanded needs, if required?

An agency’s ability to cater to variable content demands is essential for long-term collaborations.

Post-delivery Support

  1. What if I need revisions after receiving the completed project?
  2. How do you handle feedback and maintain a proactive line of communication?

A quality agency should be open to post-delivery support, addressing your concerns courteously and professionally.

By asking these questions during the vetting process, you can effectively evaluate potential content writing partners and decide which agency best suits your unique business objectives.

Red Flags to Look for When Hiring a Content Writer

When deciding to outsource content writing services, selecting a suitable content writer or agency is essential to ensure optimal results. Watch out for these red flags that indicate trouble could be lurking ahead.

Inadequate Communication Skills

Effective communication is paramount in managing projects and delivering quality work, especially when outsourcing writing tasks. A lack of responsiveness might indicate discipline issues or an inability to understand your needs properly. Similarly, poorly written emails could signal inadequate language skills.

Lack of Writing Samples or Relevant Experience

Professional writers should have a portfolio demonstrating their competence and versatility in previous projects. Be cautious of individuals who can’t provide samples from past assignments or evidence showcasing their expertise in the subject matter you need.

Generic Writing Style

Great content requires depth and personalization. Writers who seem unable (or unwilling) to adapt their style accordingly may add little value to your project. To avoid this situation, request specific examples illustrating how they’ve tailored their writing based on varying requirements.

Unrealistically Low Rates

While budget-friendly options are always attractive, rates that seem too good to be true could hint at potential problems such as low-quality output, missed deadlines, or inexperienced writers. Balancing affordability and quality is crucial when searching for outsource content writing services.

Minimal Existing Client Feedback

Reviews from existing clients help gauge the trustworthiness and performance of content writers across various niches. If there’s little feedback available online about them or if you notice patterns highlighting consistent negative themes — for instance: late submissions — consider your options carefully.

Overpromising & High Turnover Expectations

Steer clear of writers who overpromise swift turnaround times but fail to meet deadlines consistently or sacrifice quality for speed. Remember that high-quality content requires research, planning, drafting, editing, and more; it might take time—don’t expect overnight miracles.

In conclusion, when outsourcing article writing or any other content creation tasks, it’s essential to scrutinize potential writers thoroughly. By staying conscious of these red flags and selecting the right professionals for your needs, you can help ensure a successful partnership with optimal project results.

What does an outsource content writer do?

An outsource content writer is responsible for creating written materials on behalf of a client or organization, typically to inform or engage their target audience. These writers are external professionals who utilize their expertise in writing and subject matter knowledge to deliver high-quality content aligned with the client’s objectives. The scope of work executed by these individuals can vary greatly; however, everyday tasks often include:

  1. Research: Outsourced content writers are adept at conducting thorough research on a topic to ensure they effectively cover all relevant information while maintaining accuracy.
  2. Content Creation: With a strong foundation in grammar, syntax, and composition, these professionals craft engaging and informative articles, blog posts, whitepapers, and other forms of written content tailored to meet specific requirements set forth by the client.
  3. SEO Optimization: As search engine optimization (SEO) plays a vital role in digital marketing efforts today, proficient outsource content writers incorporate relevant keywords organically within the text and employ appropriate formatting techniques that facilitate higher search rankings for published materials.
  4. Proofreading & Editing: Outsourced writers meticulously proofread and edit each piece before submission to guarantee top-notch quality and consistency across all produced materials.
  5. Adherence to Guidelines: In many cases, clients provide guidelines outlining tone, style preferences, or industry-specific regulations which must be adhered to by outsource content writers when producing material on their behalf.
  6. Collaboration & Communication: Effective collaboration with clientele is essential during project initiation and throughout the creative process, ensuring final drafts align with expectations; ongoing communication facilitates seamless feedback implementation and reduces potential misunderstandings.

Ultimately, hiring an outsource content writer allows organizations to offload some or all of their writing responsibilities onto skilled experts well-versed in developing compelling material across various formats—a beneficial solution for those lacking the time or resources necessary for managing this task in-house.

Where can I outsource content writing?

Determining where to outsource content writing is a critical decision that requires careful consideration of various platforms and services. Each offers unique advantages, so it’s essential to understand your specific needs and the kind of content you require before making a choice. This section will explore some popular options for outsourcing article writing services.

Freelance Platforms

  1. Upwork: One of the most well-known platforms for outsourcing writing projects, Upwork offers access to talented writers across various fields and expertise. You can browse through profiles, post job listings, or invite freelancers directly to work on your project.
  2. Fiverr: Known for its affordable rates and quick turnaround times, Fiverr provides a range of creative professionals ready to deliver quality content in different niches. With its multiple service tiers, you can find freelance content writers suitable for any budget.
  3. Freelancer: Hosting over 50 million users worldwide, Freelancer allows you to connect with professional writers by posting projects or participating in contests. The platform also provides milestone payments and time-tracking systems for better project management.

Content Marketing Outsourcing Companies & Tools

  1. SEOwind: As an agency leveraging AI technology, SEOwind crafts data-driven content strategies based on thorough research and analytics. Its team ensures that your content aligns with your marketing goals while being optimized for search engine visibility.
  2. Scripted: Offering specialized industry-focused teams of experienced writers and editors, Scripted delivers high-quality content that meets the requirements of each client’s niche market audience.
  3. Brafton: Brafton specializes in customizing end-to-end strategic solutions tailored to meet businesses’ specific objectives with the help of their fully-outsourced content creation teams.

Niche Websites

  1. ProBlogger Job Board: As a go-to resource website for bloggers worldwide, ProBlogger hosts a job board where you can post writing jobs and attract high-caliber content professionals adept in creating engaging, search-optimized blog posts.
  2. Textbroker: This platform offers an extensive pool of verified freelance writers skilled in various disciplines. You can create projects on Textbroker‘s user-friendly interface, set desired quality levels based on your budget, and then directly select from submitted articles or work with preferred authors.
  3. WriterAccess: With over 14,000 talented writers, WriterAccess provides comprehensive solutions for content types such as blogs, articles, web pages, and whitepapers. Plus, their collaboration tools make the writing process smooth and efficient.

These options showcase some popular ways to outsource content writing services effectively. Before moving forward with any decision, it is crucial to research each platform thoroughly to ensure that it aligns with your particular needs and project requirements. Additionally, consider factors like expected turnaround time, writer qualifications, unique features provided by each service provider (e.g., AI-generated suggestions and data-based strategies), communication support opportunities for feedback, revisions policies, customization options available within the service packages you are considering pursuing—this will help you make a well-informed choice that best fits your content outsourcing objectives.

Kate Kandefer

Entrepreneur passionate about scaling SaaS companies on a global B2B stage. My expertise in AI, SEO, and Content Marketing is my toolkit for driving tangible results. I'm a hands-on executor guided by results, deeply passionate about marketing, and skilled at aligning business objectives with people's needs and motivations. With a pragmatic mindset. My approach is all about clarity, efficiency, and open dialogue.

[Webinar] Jeremy Galante, SEO Director @ Clickup. SEO Productivity at 110%.