Keyword research at SEOwind #
SEOwind provides you with secondary keywords for the top SERPs for the keyword you have chosen. We are focusing on the keywords:
- page ranks in the top 30,
- with a search volume above 10.
In order to add secondary keywords to your outline you just need to click on the keyword.
Why are secondary keywords important? #
Examining the highest-ranking Search Engine Results Pages (SERPs) reveals that they do not solely rank for a single keyword. The most effective content often ranks for dozens or even hundreds of keywords.
Incorporating secondary keywords into your article or blog post is essential for several reasons:
- Grasp and understand the language used by your prospective clients, and comprehend how they identify their requirements and label items.
- Discover subject matter and valuable insights to write about, derived from people’s searches, rather than speculating or presuming you possess the optimal knowledge.
Additional input to secondary keywords #
You can approach secondary keywords in SEOwind from 2 different angles:
- Going through Competitive Analysis by analyzing each SERP
- Dig deeper by looking through the Secondary keywords section.
The Secondary Keywords Section at the bottom of the analysis lets you dig deeper into the context of how secondary keywords are used. From there you can see a particular content where the keywords were used.
You can also add keywords manually in the Secondary keywords section in the “Build your brief” on the right side of the screen.
What if I don’t know which focus keyword to choose? Can SEOwind help me out? #
If you are not sure whether you’ve chosen the right focus keyword, you can use SEOwind to support you as well.
- Start with the focus keyword you feel might be the one.
- Once the brief is created go inside.
- In the Competitive Analysis, you can browse through the Organic keywords top SERPs rank for. When analyzing those keywords, if you find the one that you would like to pivot into, create another brief using the keyword you selected. If you’re fine with what you’ve chosen then go deeper into secondary keywords.