SEOwind introduces a solution that empowers marketers and content creators to customize AI-generated articles to reflect their brand’s identity, enrich content with expert insights and data, and enhance user engagement. This guide will walk you through the features to customize your AI-generated content effectively (some of them are automatically executed on the SEOwind side, and some need your input).
We will go through the following list of things you can include in AI articles written with SEOwind:
- Brand Voice and Tone (this is set in Projects)
- Company Details (Company and Product Information, Target audience)
- AI Research Agent
- AI Review & Refine Agent
- Internal Linking
- Your own insights
- Model for AI Writing (OpenAI GPT-4.1, Google Gemini 2.5 Pro, and Anthropic Claude 4 Sonnet)
Brand Voice and Tone #
The first step in customizing your AI content is to define and infuse your brand’s unique voice and tone. Your brand voice is how you communicate your company’s values and personality through your content. Whether your brand voice is professional, witty, or empathetic, it’s crucial to convey this consistently across all your content. In order to do this:
- Go to Projects and choose the Project you would like to edit.
- Within Project settings, go to Brand Voice.
- Click “Create Your Brand Voice” and provide SEOwind with your sample text.
- Based on your sample text, SEOwind will define your Brand Voice.
- Modify your Brand Voice if needed, and save it.
By adding your Brand Voice to a Project, any briefs assigned to this project will automatically be crafted in your unique style, ensuring consistency across your communications.
Company details #
Customizing your content to highlight your company’s unique features, products, or services can significantly impact its effectiveness. This specificity helps in crafting content that not only attracts but also retains customer interest. We collect the following data regarding your business:
- Company name,
- Company Information,
- Product & Service Information, and
- Target audience.
In order to provide SEOwind with information about your business:
- Go to Projects and choose Company Details.
- Fill in your Company Details.
- Save the provided data.
If you want SEOwind to use your company details when writing AI, just toggle it on when creating the brief (Section: Include in AI Article within Build your brief).
AI Research Agent #
This agent works automatically in the background to enrich your content with contextual, relevant, and research-backed material. It goes far beyond just keywords.
It gathers:
- Expert quotes and industry insights
- Case studies and real-world examples
- Emerging trends and relevant statistics
- Content-relevant data pulled from your own website
This makes your articles more authoritative, data-driven, and trustworthy, helping them rank and convert better.
AI Review & Refine Agent #
After the article is written, this agent automatically evaluates and improves your draft using built-in smart feedback and rewriting. It will:
- Analyze for clarity, structure, and EEAT signals
- Rewrite and fine-tune weak sections
- Suggest edits to improve authority and readability
- Minimize the need for manual polishing
Your own insights #
We call it Custom Insights. To stand out from generic content, it’s essential to enrich your AI-generated articles with your own insights and expertise. This not only adds value to your content but also positions your brand as an authority in your field. To incorporate your insights:
- Provide detailed input about your company, product, or service. The more specific information you provide, the more tailored and relevant the content will be.
- Share unique perspectives on topics related to your industry. This could include commentary on trends, deep dives into complex subjects, or case studies from your own experiences.
In order to add your own insights, just toggle on Your own insights when creating the brief (Section: Include in AI Article within Build your brief) and add your thoughts in the field.
Internal Linking #
SEOwind can add relevant internal links to your article which positively impacts SEO. In order to enable this feature you need to authorize Google Search Console integration. This way SEOwind will be able to find relevant internal linking opportunities when writing your articles.
You can also exclude links containing certain phrases. In order to do this enter specific parts of URLs to exclude from internal linking. The system will ignore any links containing the exact text you provide, so please include all relevant characters, such as slashes (/) and hyphens (-), e.g. /de/ or /knolwedge-base/.
In order to integrate SEOwind with your GSC:
- Go to Projects and choose the Project you would like to edit.
- Within Project settings, go to GSC Integration.
- Enable integration (remember you need the right permissions to GSC to do this).
- Exclude links are containing, if needed, and save.
Your own insights #
We call it Custom Insights. To stand out from generic content, it’s essential to enrich your AI-generated articles with your own insights and expertise. This not only adds value to your content but also positions your brand as an authority in your field. To incorporate your insights:
- Provide detailed input about your company, product, or service. The more specific information you provide, the more tailored and relevant the content will be.
- Share unique perspectives on topics related to your industry. This could include commentary on trends, deep dives into complex subjects, or case studies from your own experiences.
In order to add your own insights, just toggle on Your own insights when creating the brief (Section: Include in AI Article within Build your brief) and add your thoughts in the field.
Model for AI Writing #
Choose the AI model that best fits your content goals:
- Anthropic Claude 4 Sonnet – Balanced and adaptive. Great for informative articles with personality. Excels at clarity and handling complex topics.
- OpenAI GPT-4.1 – Creative and versatile. Ideal for storytelling, engaging blog posts, and varied tones, from formal to humorous.
- Google Gemini 2.5 Pro – Precise and data-driven. Best for factual, technical, or business content requiring deep context and accuracy.
How to Switch:
- Select your preferred AI Writing Model
- Go to Projects.
- Click Edit Project.