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Content Strategy

user search intent seo

What is User Search Intent & How to Use It in SEO

By Content Strategy, SEO

When you launch a search on Google, why do you do it?

This seems like a question with an obvious answer. You’re looking for something, whether it’s a location, an answer to a question, or a digital store. But each of those potential reasons for using the search engine have different motivations. And while the distinction might seem arbitrary, it speaks to a concept that plays a major role in effective SEO.

User search intent.

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content outline guide

The Definitive Guide to Writing a Content Outline

By Content Strategy, SEO

When you sit down to write an article, where do you start? There are many different ways to write an article, but if you have a content outline handy, it makes the process much easier. 

I often hear that creating a blog or article outline is difficult. Some people even say it’s intimidating as they feel like they’re constricting their creativity.

But is it really so?

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sample content marketing plan

Benefits of sample content marketing plan as part of digital strategy

By Content Strategy

Welcome to the digital era! Whether your business has a physical address or not, a digital presence is a must. Your online outlook will go a long way in shaping your brand and business in the minds of your customers. 
But how profitable is a sample content strategy? In this article, you will learn about the various benefits of a sample content marketing strategy and how to implement those. 

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