Skip to main content
All Posts By

Tom Winter

content refresh

Content Refresh Strategies: Get the Most Out of Your Content

By Content Strategy, Content Writing

Maintaining a strong online presence is crucial for success. However, it’s not just about pumping out new content regularly. It’s also about keeping your existing content fresh and relevant. This is where a strategic “content refresh” comes into play. By updating and optimizing your old content, you can breathe new life into it, attract more traffic, and ultimately boost your website’s performance.

Read More
people also ask

Google People Also Ask (PAA) – get questions to rank higher

By Content Optimization, SEO

When you’re producing marketing content, there are a lot of factors to consider. One of the most important is how your publications will perform on search engines. This dictates how easily people will find your articles, whether or not they will click on them, and even what topics you should cover. As such, it’s essential that you use every tool at your disposal to ensure that your content is optimized for search engines.

Read More
user search intent seo

What is User Search Intent & How to Use It in SEO

By Content Strategy, SEO

When you launch a search on Google, why do you do it?

This seems like a question with an obvious answer. You’re looking for something, whether it’s a location, an answer to a question, or a digital store. But each of those potential reasons for using the search engine have different motivations. And while the distinction might seem arbitrary, it speaks to a concept that plays a major role in effective SEO.

User search intent.

Read More
SEOwind launch product update

Product Update: What’s New at SEOwind Since Launch?

By Product

It has been nearly 6 weeks since launching SEOwind. 

Although we didn’t have any awesome launch celebration, our team remained laser-focused. We had over 150 talks with content writers, SEO specialists, and agencies.

Thanks to those talks and insights we were able to introduce some great product updates. So, what does it mean for you?

Read More