Having great content is not enough. When you use the SEOwind content planning tool, you can develop great content that should wow your website’s readers. It is a great tool that helps you remain focused on the topic you are writing about.
But you need more than just great content as great content alone won’t bring in the readers. You need to also create a good content strategy plan that guides you for whom, what, and where you put that top content.
To develop this content strategy plan, you need to follow a content strategy template. This template will help you get organized and know what you are doing at any time.
Plus, it helps you see what area of your plan needs tweaking when results do not match expectations. Keep reading to see how you can use the SEOwind content planning tool to create that website content strategy template.
What Is A Content Strategy Template?
This is a simple plan that allows you to use your audio, visual, or written content in a way that will help you reach your business goals. A good content strategy will help you drive traffic to your website and convert them to paying customers.
Let’s take the following business goal as an example: Increase business awareness. This goal is about making your brand or business name more visible to the internet audience.
Your content strategy template helps you create the means to make this happen. One of those means would be writing great content through the SEOwind content planning tool.
The content you create can get your readers to spread your website and business name to their friends. It has to be good content and well-written which is what the SEOwind tool helps you with.
Word of mouth is the best advertising you can have when you want visibility, as long as it is a positive recommendation and not a negative one. Having great content is one way to stay competitive as just about every one of your competitors is doing this as well.
Your content strategy template should include a very clear and easy-to-understand content strategy outline. This outline will help you devise the right goals, and strategies and get you off on the right path to success.
A Good Website Content Strategy Template Questions & Answers
Any business plan needs to answer these questions if the business is going to succeed and reach its goals. Those questions help define the business and make sure it is sound and clear for all the employees in the company. Some of the questions your content strategy plan template should ask and answer are as follows:
#1. What are your business goals?
You need to have very clear, easy-to-understand goals that people can understand and identify with. Not having goals outlined in your content strategy template leaves your business confused and not knowing which direction it is headed. Nor does your business have any real purpose.
Setting these clear goals gets your business off on the right foot and has everyone working together for the same purpose.
#2. Who is your target audience?
This is a great question as it helps you define the type of content you need to write but lets your business focus on that content for that audience level. For example, if trying to reach senior citizens, you do not use content that attracts younger generations.
You use content that the senior citizen likes to read about and is interested in. Defining your audience helps you reach your business goals.
#3. What Problem Will You Be Solving For Your Audience?
This is important as your readers will be happy if you give them answers to problems they have or even they may not have thought of yet but once they hear or read them they understand them straight away. This kind of content can be generated by the SEOwind content planning tool.
It helps you find those questions that need answers and then helps you write those answers in a way that appeals to your target audience.
#4. What Makes You Unique?
This is a question that many of your readers will ask. They want to know why they should buy from you or listen to what you have to say. Your template will help you define your business image and identity and then communicate to your readers how you are different from your competitors.
#5. Where Does Your Target Audience Live or spend time?
This is an important question to answer in your template outline. The reason you need to answer it is that your target audience is going to live worldwide. A lot of your content may be irrelevant to them and you would be wasting your time trying to reach them with what you have written or put in a video or podcast.
#6. Where Will You Publish Your Content?
This is as important as all the other questions. Some members of your target audience may not use social media or they may not do a lot of searching on the internet.
Where you publish is as important as writing good content. Your SEOwind planning tool can help you write the content but if you published it in the wrong channels or outlets, you have wasted that research and writing effort.
Content marketing has two words for a reason. It’s not enough to write good content. You need to focus to market it.
#7. What Is Your Niche?
If you are going to write great content with the SEOwind planning tool, you need to know what niche you will be published in. It does not good to write about sports equipment if you are not in the athletic or sports niche.
Your website content strategy template should help you define your niche and the content type you need to succeed in your business venture. The SEOwind planning tool will help your content be unique, stand out from your competitors, have a distinct voice as well as offer something of value to your readers.
#8. How Will You Manage Your Content And Publication?
This step in your website content strategy template outlines who will be in charge of what task and how often they should be checking on the website. With the duties laid out clearly, everyone in your company should know precisely what they are to do and then go do it.
How Does SEOwind Help With Content Strategy Templates?
While the SEOwind content planning tool cannot help with some aspects of the template, it can help with its outline and with the implementation of all the requirements in that template.
Here are some ways that the SEOwind tool helps you create a great template and fill out all the details that template has:
- Topic and keyword research
- Competitive analysis
- SERP analysis
- Content brainstorming
- Adding content ideas to an editorial calendar
- Outline creation
- Writing brief
- Editing and formatting plan
- Search engine optimization (SEO)
- Adding images/media
- Primary keywords and secondary keywords
Your content strategy plan template gets you organized and focused on what needs to be done. Then the SEOwind planning tool takes over and provides you with all the content, writing guidelines, and help you need to make sure that content is top quality and valuable to read.
Utilizing the different components of this tool makes sure your weaknesses are covered and mistakes are found before they are published. The components you can use will depend on the plan you signed up for.
Take some time to see what this new writing tool can do for you and your content. Try it out and see the difference between it and its competitors.
Why Develop A Website Content Strategy Template
Anybody can create a website and put content on its web pages. But that freedom does not guarantee that the content or the products are any good. Nor does it guarantee success for the business owner.
Developing a good content strategy plan template helps your business in many different ways. Here are just a few of those ways:
#1. Gives Your Business Direction – You know where you want to go and what goals you need to set to get there
#2. Helps You Focus – It cuts out the business fat and streamlines your operation.
#3. Defines Your Niche And Content – This lets you focus on those products for that niche and then create great content for those products
#4. Defines Your Target Audience – You know who you want to be your customers and allow you to target different classes of people so you get the customers you want.
Plus, it helps you find where your target audience lives, and you can create relevant content for those locations. This will help you streamline your operations and save time, energy, and money.
#5. Helps You Find The Right Content Creation Tools – The SEOwind content planning tool allows you to save time by helping you find great research material, keywords to use as well as top questions your content should answer so your readers get value.
Using the right tool helps you and your business be trusted and you can get a lot of free advertising through word of mouth. Top-quality content is still king of the SEO world.
#6. Saves Money – A good content strategy template can save you lots of money as you can see what needs to be prioritized and what needs to be tweaked or put on the back burner.
A Good Content Strategy Template Defines Responsibilities
When you create this temp[late, you can lay out the duties of every employee or vice-president and so on. You can give clear-cut assignments so that everyone knows what they are to do and where they need to go to get the right tools to perform those duties.
These duties can include but are not limited to the following ideas:
- Creating and managing the content calendar
- Topic ideation and selection
- Creating content briefs
- Creating (writing, video shoots, and production, recording, etc.)
- Editing
- Design
- Promotion
- Performance analysis
Once assigned their duties, each person in your employ list can see how the SEOwind planning tool can help them save time in content creation, editing, design topic creation, and how it will help them focus on making the content valuable to your customers.
You want your employees to use the right tools as those will help you save a lot of money as well as work time. Getting your employees the tools they need makes them more productive and they can turn out better results.
All of that is a bonus to your business.
Where To Get The SEOwind Content Planning Tool
The place to go to find and test this tool is the SEOwind website. To gain access to the tool and its plans, you will need to sign up.
Then choose the free plan first so you can see how it works and how it will help you create the content you need to drive traffic and sales. Once you see what it can do, then consider moving up to one of the paid plans so you have more flexibility and features to use to enhance your content.
This is a tool that will save you time, and money and make your employees more productive. It also helps you build the trust you need in your customers to drive sales and meet your business goals.
Some Final Words
Creating a top content strategy document template helps your business get organized and stay focused. It lets you know what your business goals are and how you can reach those goals. Plus it will help you outline the duties your employees need to carry out.
To make it all work, you can use the SEOwind content planning tool. It is a great tool that is easy to use and gets you the information faster than you can get it yourself.
Image by Brett Jordan on Unsplash
