Marketmuse and Clearscope are both legacy content optimization software that hasn’t adapted to the times. Though they’re pretty comprehensive tools, they’re missing some key features that modern content teams have come to rely on.
Compare MarketMuse vs Clearscope vs SEOwind below.
Marketmuse vs Clearscope
SEOwind gives you a complete AI Writing and SEO solution for creating content that ranks.
SEOwind is a great tool that simplifies the task of creating content briefs and allows us to get the maximum performance out of our content. So much so, we said goodbye to SEMrush – no longer needed!
Nina Hoedlmayr
Head of Marketing, Yodel.io
Fast and efficient
Use SEOwind to generate a comprehensive Content Outline based on SEO research and data. In minutes, not hours. Enjoy the traffic it generates.
Type a focus keyword and SEOwind will analyze what ranks in Google. We’ll provide you with headings, secondary keywords, and questions you should include. You’ll also get a recommended word count, number of headings, and images.
Use SEOwind Outline Builder to turn the research into a comprehensive outline.
Make it clear to the content writer what the article should be about.
Want to be even faster? Use SEOwind headings suggestions. Generate title and meta description powered by AI.
Use AI Outline based on SERPs and SEO data to generate AI article drafts. Fast, efficient, SEO-optimized.
Once you have your brief and article ready, share it with your content writer. You can either use SEOwind shareable link to your brief or export the brief to docs.
Clearscope details
While Clearscope does a great deal to optimize your content, at its core it is a keyword research and content optimization tool.
It exists to assist marketers in every industry with the creation of content that will rank well on search engines. In particular, Clearscope excels when it comes to the research and review required for high-level marketing material.
When you enter a keyword into the tool, it produces a wide-ranging report that will help you develop content. This includes related keywords, ideal content types for your topic, and a summary on competitors for your intended subject. In essence, Clearscope is an all-in-one research tool that helps chart a course to publishing optimized content.
Clearscope’s research goes beyond keywords. It is one of the best options out there for providing the key insights needed for the planning process. Powered by IBM Watson, the optimization tool reviews competitor content to generate a report on how to produce high-ranking content. This defines a target word count, Latent Semantic Indexing keywords, and the best-performing format.
For those businesses that already have marketing processes and SEO practices in place, Clearscope doesn’t need to be disruptive. With Google Docs and WordPress integrations, the solution is easy to introduce into existing processes and workflows.
With a simple interface, Clearscope makes content optimization easy and effective no matter your experience level. Once you’ve entered a keyword or page to be analyzed, the tool offers well-formatted and easy-to-read reports.
Imagine the amount of time it takes to properly research a keyword or topic manually. Clearscope removes this necessity by generating its reports within minutes while requiring nothing more than a keyword or page entry.
Clearscope clarifies the path forward. It allows you to quickly and easily look at what performs well for a keyword. Then, the solution pulls out key information related to ideal word count, content type, and headings to use.
While Clearscope doesn’t help with the actual writing, it at least takes away some of that uncertainty. Its reports get to the heart of what your intended readers are looking for so you can deliver it.
While the integrations that are available make life easier, Clearscope doesn’t have much in the way of options.
While Clearscope is great for putting together research on keywords and topics, it doesn’t look into the links you can use.
Compared to some other SEO solutions on the market, Clearscope offers relatively limited customer support.
Clearscope won’t produce content briefs, nor does it offer an AI writing tool.
MarketMuse details
Like with Clearscope, MarketMuse as a market-leading SEO tool. Whereas the former focuses primarily on research and review, MarketMuse emphasizes strategy and planning.
The solution heavily utilizes AI to provide an all-inclusive SEO tool that enables users to build and implement a strategy from the ground up. This is the tool for businesses looking to use a single solution to cover virtually every stage of their SEO processes.
So, what makes MarketMuse so effective?
Just like Clearscope, MarketMuse provides a feature focused on the content you’ve already published. In this case, the solution can perform a comprehensive review of all marketing material you’ve created. By doing so, MarketMuse shows what topics you’ve already covered and how that coverage compares to competitors.
Using machine learning, MarketMuse reviews a vast array of competitor pages to gather information on your chosen subject. The data gathered through this process contains statistics pertaining to the topics being covered, what kind of content ranks well, and what users are looking for when they launch certain searches.
Unlike Clearscope. MarketMuse clearly wades into the SEO writing pool. Its AI can put together a detailed brief on a desired subject, complete with recommended titles, sub-titles, headings, user intent, related topics, linking suggestions, and common questions to address.
MarketMuse can make specific recommendations related to your content. It identifies specific words that appear on high-ranking pages as well as how much should be written about your subject. The solution even helps your content appeal to audience members at different stages of the customer journey.
MarketMuse brings a wide variety of SEO features together in one place. As a result, it is an ideal option for businesses looking to do everything through a single tool.
While automating research is a substantial time-saver, following through on the collected data to create your content is challenging. With AI producing briefs and first drafts, the solution gives you a head start on publishing optimized content.
MarketMuse can go through your entire collection of published content. It provides visibility into the strengths and weaknesses of your website content. In addition, MarketMuse makes it easier to identify and address gaps in your content catalog.
The trade-off for all those features comes in the form of greater complexity. MarketMuse poses a challenge to its users. If you want to get the most possible out of this tool, it will take time, training, and likely a few educational experiences to get fully comfortable.
An extension of the higher difficulty when it comes to using MarketMuse is its interface. MarketMuse can be harder to traverse. Again, it will likely take time and a trial-and-error approach to properly fulfill this solution’s promise.
While MarketMuse offers a free pricing model, its capabilities are quite limited. To truly unlock the features we’ve described here, you’ll need to spend $150 per month for a single user. For many smaller businesses, this price point can prove prohibitive.
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