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The E-E-A-T Content Checklist

Ensure Quality and Credibility in Every Piece of Content

 🛠️ Experience

  • Does the content include personal experiences related to the topic?
  • Are there specific examples or case studies?
  • Does the content show how knowledge is applied in real situations?
  • Is there in-depth analysis beyond basic facts?
  • Does the content contain original ideas or creative insights?
  • Are recent real-world events or developments mentioned?

🎓 Expertise

  • Does the author have relevant qualifications or credentials?
  • Are difficult concepts explained clearly?
  • Does the content offer expert opinions or interpretations?
  • Is empathy shown when the topic requires it?
  • Is cultural context considered when relevant?
  • Is there input from multiple experts on complex topics?
  • Are technical terms and jargon used appropriately and explained when necessary?

👑 Authoritativeness

  • Is the author or website recognized as an authority in the field?
  • Are there citations or references to other authoritative sources?
  • Has the content been featured or mentioned by respected organizations?
  • Is the author’s background information easily accessible?
  • Does the content follow industry standards or guidelines?
  • Is there a system for verifying the content’s accuracy

✅ Trustworthiness

  • Is the information up-to-date and factually correct?
  • Are sources clearly cited and verifiable?
  • Is there a clear distinction between facts and opinions?
  • Is the content free from obvious bias or conflicts of interest?
  • Is there transparency about the author’s identity and background?
  • Can readers interact with the author or content creators?
  • Does the content acknowledge what is unknown or uncertain?

✨ General E-E-A-T

  • Does the content provide unique insights or valuable information?
  • Is the writing style professional and appropriate for the topic?
  • Are claims supported by evidence or expert opinions?
  • Is there a way for readers to contact the author or website for questions?
  • Does the website have a clear editorial process or content guidelines?
  • Is the content regularly updated or reviewed for accuracy?

💡Bonus Writing Tip

Always remember to add your human touch. You want the copy to flow, sound human and speak to your audience. Make sure you review the copy for AI-sounding phrases like “revolutionize”, “chasm” or “it’s not this, it’s that.”