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Boost Sales from Your Blog

A Step-by-Step Guide to Convert Your Blog Traffic into Revenue

1. GET YOUR FUNDAMENTALS RIGHT

Embrace an SEO Mindset

  • Set Content Creation Goals: Every blog post should serve a specific business goal. Avoid creating content just for the sake of it.
  • Perform Strategic Keyword Research: Perform keyword research focused on terms closely related to your product or service to attract an audience with high purchase intent. Leave more informational queries like “What is…” until after you’ve covered the majority of purchase-oriented keywords.
  • Understand your ICP: Know your client’s problems, the solutions they’re searching for.
  • Understand Your Audience’s Journey: Map out the buyer’s journey from awareness to decision-making and create content that guides them through each stage.

💡 If you want to understand your ICP better, this questionnaire will be helpful: Structure your SEO content Strategy with 30 Questions developed by Artur Perrella Glukhovskyy.

Implement a Content Strategy

  • Attract the Right Audience: Use targeted keywords and topics to draw in readers who are likely interested in your products.
  • Nurture Them Through Their Journey: Provide valuable content that addresses their needs and questions at each stage.
  • Convert Them into Loyal Customers: Use compelling CTAs and offer solutions that encourage them to make a purchase.
  • Develop a series: Create a series of related blog posts that guide readers through a process, moving them closer to a purchase decision.

2. CHOOSE THE RIGHT KEYWORDS

Align Keywords with Funnel Stages

  • Top of the Funnel (Awareness): Use broad keywords to attract a wide audience.
  • Middle of the Funnel (Consideration): Focus on informative keywords that address specific problems.
  • Bottom of the Funnel (Decision): Target keywords with high purchase intent.

Focus on Product-Related Keywords

  • Select High-Intent Terms: Choose keywords closely tied to your offerings to attract ready-to-buy visitors. Some keyword examples for ready-to-buy visitors are: “Leather Sofa Made in USA”, “Best Leather Sofa Manufacturers”, “[Competitor 1] vs. [Your Leather Sofa]”,…
  • Assess Search Volume and Competition: Ensure your chosen keywords have sufficient search volume (at least 10 searches per month) and manageable competition.

💡 More resources: Complete Keyword Strategy Guide developed by Tom Winter and Davor Bomestar

🎥 Watch Artur’s video on How to choose a good keyword for blog content.

Perform a Content Audit

  • Identify Gaps: Review existing content to find missing topics or outdated information.
  • Optimize Existing Posts: Update content with new keywords, information, and CTAs.

3. CREATE NEW CONTENT

Create a Content Brief

  • Understand search intent: Identify what users are looking for when they search for your target keywords. You can’t write a blog post when 10 out of 10 pages on Google Page 1 are purchase landing pages or product pages.
  • Address Pain Points: Write about issues your target audience faces and offer them a solution (don’t place some filler paragraphs at the beginning of your content just to increase the word count).
  • Identify secondary keywords and optimize your content by including these keywords. You will provide the reader with closely related information, and you will also make the search engines better understand the topic of your content.

Ensure High-Quality Writing

  • Create Well-Researched Content: Provide accurate and valuable information.
  • Proofread Thoroughly: Eliminate grammatical errors and typos.
  • Use various formats: Use lists, how-tos, and guides to drive relevant traffic.
  • Demonstrate Expertise (E-E-A-T): Establish authority and trustworthiness.
  • Feature Trustworthy External Sources: This will provide extra useful information to the reader and will increase the authority of your content.  

💡 For more, go to The E-E-A-T Content Checklist developed by Tom Winter and Audrey Chia.

Enrich with Multimedia

  • Images and Videos: Use visual elements to enhance understanding.
  • Infographics: Simplify complex information with visuals. A statistic could be turned into a custom infographic. 

Implement Technical SEO

  • Add Schema Markup: Improve how your content appears in search results.
  • Optimize Meta Tags: Write compelling meta titles and descriptions.

Add Irresistible CTAs

  • Be Clear and Compelling: Encourage readers to take the next step.
  • Place CTAs Strategically: Position them naturally within content. You could feature a CTA even straight after your blog post introduction. 

Create product-focused content

  • Showcase Products: Write posts that highlight your products or services organically
  • Include product comparisons or “how-to” guides featuring your offerings

4. UPDATE OLD CONTENT

Perform Regular Content Updates

  • Refresh Information: Ensure all data and references are current.
  • Improve SEO: Update keywords and meta tags.
  • Enhance CTAs: Add or improve calls to action to boost conversions.

💡 For more information go to The Content Update Checklist.

5. EXPLORE INNOVATIVE APPROACHES

Develop Interactive Tools

  • Develop Custom GPTs: Develop AI-powered assistants to engage visitors (want to explore this option schedule a chat with Tom).
  • Create Calculators and Quizzes: Create tools related to your product that provide value to users.

Create Comparison and Alternative Pages

  • Write “Alternative To” Posts: Compare your products with competitors to highlight advantages.
  • Provide Comparison Pages: Provide clear, side-by-side comparisons.
    •  {Your Brand Name} vs {Competitor brand name} 
    •  {Competitor brand name no 1}
vs {Competitor brand name no 2}
vs {Your brand name}

6. INCREASE CONVERSIONS

Include Clear Calls to Action (CTAs)

  • Place CTAs Strategically: Position them where they naturally fit within the content.
  • Use Action-Oriented Language: Employ verbs like “Download,” “Subscribe,” or “Buy Now.”
  • Enhance Visibility: Use buttons or contrasting colors to make CTAs stand out. Even an image CTA could be a good alternative. 

Use Internal Linking

  • Guide Readers: Link to product pages or relevant articles within your blog.
  • Improve SEO: Internal links help search engines understand your site structure.
  • Enhance User Experience: Help readers find more of what interests them.

Promote Products Naturally

  • Write Product Reviews: Provide honest assessments of your offerings.
  • Share Case Studies: Showcase how your products solved real-world problems.
  • Embed Products in Content: Mention products within relevant content.

Offer valuable gated content*

  • Create Downloadable Resources: Offer ebooks, templates, or checklists.
  • Require Email Addresses: Exchange content for contact information.
  • Use Leads for Email Campaigns: Nurture these leads through targeted emails.

*Don’t gate too much content though. In-depth resources can be a great source of relevant traffic and quality backlinks.

Implement a chatbot or live chat

  • Offer Immediate Assistance: Provide real-time support to blog readers.
  • Qualify Leads: Use chatbots to identify potential customers and schedule sales calls.

Build an Email List

  • Opt-In Forms: Place subscription forms in strategic locations on your blog.
  • Lead Magnets: Offer free ebooks, checklists, or discounts in exchange for email addresses.
  • Use Pop-Ups and Embedded Forms: Capture email addresses with various form types.
  • Offer Incentives: Provide newsletter subscriptions or exclusive content.
  • Regular Newsletters: Send valuable content and exclusive offers to subscribers.

Use Testimonials and Social Proof

  • Highlight Customer Reviews: Showcase positive feedback.
  • Display Trust Badges: Show certificates or awards.
  • Encourage User-Generated Content: Invite customers to share their experiences.

Implement Retargeting Strategies

  • Use Pixel Tracking: Retarget visitors with personalized ads.
  • Send Personalized Emails: Follow up based on viewed content.
  • Segment Audiences: Tailor marketing efforts to specific groups.

7. FIX TECHNICAL SEO ISSUES

Start by fixing 20% of major technical problems that account for 50% of performance degradation.

  • Identify Major Issues: Find problems affecting performance.
  • Fix High-Priority Problems First: Address issues causing the most degradation.
  • Improve Site Speed: Optimize images and code.
  • Ensure Mobile-Friendliness: Adapt your blog for all devices.
  • Fix Broken Links: Repair or redirect as needed.

Start writing content that hits
traffic goals, every time.

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