We started with Yarooms in 2023 when their organic growth stalled. Since then, we boosted organic clicks by over 540% and impressions by 360%, transforming stagnant traffic into a dependable lead engine. This case study reveals how sharp SEO strategy, hands-on execution, and tight collaboration drove measurable business growth.
”Thanks to Tom’s strategic, hands-on collaboration, we saw huge growth in organic traffic and lead quality. He worked side-by-side with our team, teaching SEO best practices and driving growth that’s built to last.
Dragos Badea,CEO of Yarooms
About Yarooms
Yarooms helps businesses of all sizes, from enterprises and universities to healthcare and government, manage hybrid workspaces. Their platform standardizes desk and meeting room bookings across multiple locations, leading to major real estate savings and smoother employee experiences in today’s hybrid world.
The Challenge
Challenges Yarooms faced:
- Pandemic-driven growth stalled in 2022
- Organic search traffic plateaued
- Insufficient lead generation from organic channels
- Needed to dominate a competitive hybrid workspace market
They needed a bold strategy to increase traffic, drive quality leads, and secure their position as the top hybrid workspace solution.
SEOwind Approach
Strategic Collaboration & Process
- Clear strategy: Aligned SEO goals directly with Yarooms’ business objectives for measurable impact.
- Weekly sprints: Fast-paced cycles for planning, execution, and quick adjustment based on KPIs.
- Transparent tracking: Dashboards kept goals visible and teams aligned.
- Hands-on support: Acting as an extension of Yarooms’ team, blending strategic guidance with operational help.
- Open collaboration: Agile pivots in response to Google updates and market shifts.
Tactical Execution
- Keyword gap analysis: Identified missed opportunities and built a content calendar targeting hybrid workspace niches.
- Content creation & updates: Developed and refreshed conversion-driven, localized content.
- Technical SEO: Fixed crawl issues, improved page speed, and optimized internal linking to boost rankings.
- Link building: Created a natural backlink profile to increase domain authority.
- Team enablement: Trained Yarooms’ in-house team to take ownership of SEO, ensuring sustainable growth.
- Targeted landing pages: Designed targeted landing pages tailored to key use cases and buyer personas for higher conversion rates.
Results & Impact
Over 24 months of cooperation with SEOwind, Yarooms
- Clicks grew 5.4x
- Impressions increased 3.6x
This translated into consistent, qualified leads and pipeline growth – organic search became a reliable driver of revenue, not just visits.
Traffic Growth & Trends
Our growth charts show a clear, steep climb in clicks and impressions since 2023, directly tied to our focused SEO efforts. This steady upward trend reflects increased visibility and sustained audience interest.